Pump Up Any Website's Less-Than-Exciting Call To Action Pump Up Any Website's Less-Than-Exciting Call To Action The Sprocket Report Kate Gingold / Monday, June 29, 2020 0 2931 Article rating: 4.0 “Give Me Your Money” is the action all businesses ultimately call for if they want to stay in business, but... Read more
Don't Shoot Yourself in the Foot by Rushing Your Website Don't Shoot Yourself in the Foot by Rushing Your Website The Sprocket Report Kate Gingold / Tuesday, June 23, 2020 0 1511 Article rating: 3.0 This year more than ever, small business owners need to be circus performers – spinning plates like mad in the hopes that if everything keeps moving, it won't all come crashing down. Before you hurriedly... Read more
Line Up Those Ducks Before Building Your New Website Line Up Those Ducks Before Building Your New Website DIY Sprocket Solutions Breanne Bannon / Tuesday, April 14, 2020 0 1302 Article rating: 3.0 I’m all for taking risks and trying new things, but when it comes to your business website, it’s a waste money and time to start building your website before ... Read more
Update these 4 Items on your Website before You Forget Update these 4 Items on your Website before You Forget Breanne Bannon / Tuesday, March 17, 2020 0 1870 Article rating: 3.0 I may be only five-foot-one, but I’m getting up on my step stool to look you in the eye and be sure that you really understand what I’m saying: These website killers... Read more
How Much an Out-of-Date Website Costs You How Much an Out-of-Date Website Costs You Kate Gingold / Monday, January 27, 2020 0 1279 Article rating: 4.0 Adding “2.0” to indicate an upgraded product is a common cliché these days, so we all understand the concept of “versioning.” But folks continue to resist upgrading their websites not realizing they are risking these costs and dangers ... Read more
Look over Last Year's Google Analytics to Plan This Year's Website Look over Last Year's Google Analytics to Plan This Year's Website The Sprocket Report Kate Gingold / Tuesday, January 7, 2020 0 2627 Article rating: 3.0 As you are setting business goals for the rest of the year, don’t forget to set goals for your website. Pull up your Analytics and social media stats to get a feel for what worked in 2019 and what you can improve in the coming months. Here are some suggestions to open the discussion: Read more
Choose to Build the Right Home for Your Website Choose to Build the Right Home for Your Website The Sprocket Report Kate Gingold / Wednesday, October 9, 2019 0 1656 Article rating: 3.0 Every business needs to be online, but there are so many options! How do you choose between the website you want, the website you need and the website you can afford? Start by taking a look at the ways in which you can build a website. Read more
Slow Growth? Is Your Marketing – or Your Biz Plan – to Blame? Slow Growth? Is Your Marketing – or Your Biz Plan – to Blame? The Sprocket Report Kate Gingold / Monday, September 9, 2019 0 2508 Article rating: 4.0 All the hoopla surrounding chicken sandwiches in August got us thinking about business strategy. Entrepreneurs often underestimate the relationship between what they are offering and how they are marketing it, a mistake which can lead to disappointment. Read more
What You Need to Know about Website Hosting What You Need to Know about Website Hosting The Sprocket Report Kate Gingold / Monday, August 26, 2019 0 1504 Article rating: 4.0 Because you are busy in your business, website hosting may be a low priority. Still, you should have a basic understanding of what’s involved so you can make good decisions for your website. Read more
4 Reasons You Need to Update Your Old Website 4 Reasons You Need to Update Your Old Website The Sprocket Report Kate Gingold / Wednesday, August 21, 2019 2 6912 Article rating: 4.0 This is an update to "Got an Eight-Track-Equivalent Website?” dated 6/10/2013.When you plunked down hard-earned money to build a new website you figured you were making an investment in your business’s marketing. Now you hear that your site is no longer being “supported” and you can’t help but wonder if someone is trying to pull a fast one on you. Read more