Pros and Cons for Using Boosted Posts vs. Ads on Facebook Pros and Cons for Using Boosted Posts vs. Ads on Facebook Eighth in a series Kate Gingold / Monday, April 17, 2023 0 634 Article rating: 4.0 Facebook is one of the easiest and least expensive digital marketing options available, but with any marketing, you need to know your “why” before taking the plunge. Read more
Getting Our Hands Dirty to Grow Lead Generating Ads Getting Our Hands Dirty to Grow Lead Generating Ads Seventh in a series Kate Gingold / Monday, April 3, 2023 0 544 Article rating: 4.0 A great lead generating offer is useless if no one ever sees it. That’s why the next step in our digital marketing experiment is ad creation. Read more
When Was Your Last Blog Post? Here's Why You Should Get Back to It: When Was Your Last Blog Post? Here's Why You Should Get Back to It: Kate Gingold / Tuesday, March 28, 2023 0 388 Article rating: 3.0 A blog on your website is a powerful tool, and yet many businesses don’t have one or don’t update it, missing out on these valuable marketing opportunities: Read more
How We Put our Heads Together to Deliver and Market a Lead Gen Offer How We Put our Heads Together to Deliver and Market a Lead Gen Offer Sixth in a series Kate Gingold / Monday, March 20, 2023 0 817 Article rating: 3.0 If you could just show them what you do, wouldn’t customers love what you offer? That was the challenge for our Sprocket team. And here’s how we’re meeting it: Read more
Next, Choosing a Lead Generator that Targets the Right Client Next, Choosing a Lead Generator that Targets the Right Client Fifth in a series Kate Gingold / Monday, March 6, 2023 0 525 Article rating: 4.0 For many business owners, investing in monthly marketing services sounds like a risk too great to take. Here’s how we are meeting the challenge to neutralize that risk. Read more
A Good Marketing Plan is at the Heart of Every Successful Event A Good Marketing Plan is at the Heart of Every Successful Event Kate Gingold / Tuesday, February 28, 2023 0 429 Article rating: 4.0 The venue, décor, entertainment, and all your hard work won’t matter a bit if no one shows up. Here’s how to plan your marketing to ensure a great event: Read more
When Setting Your Sales Goals, First Ask: What Is the Customer Journey? Then Improve It. When Setting Your Sales Goals, First Ask: What Is the Customer Journey? Then Improve It. Fourth in a series Kate Gingold / Monday, February 20, 2023 0 433 Article rating: 4.0 When you’re a business manager or owner, once you choose your goals, it’s time to strategize. The relationship with your customer is crucial to those plans. Read more
How Big Is Your Vision? Setting Hard-to-Attain Business Goals. How Big Is Your Vision? Setting Hard-to-Attain Business Goals. Third in a series Kate Gingold / Monday, February 6, 2023 0 450 Article rating: 3.0 What’s your goal? “Make money” surely is every business owner’s goal. But stopping there is a short-sighted mistake that will limit you in the long run. Here’s why: Read more
Save Yourself Both Time and Money When Building Your New Website Save Yourself Both Time and Money When Building Your New Website Kate Gingold / Tuesday, January 31, 2023 0 413 Article rating: 4.0 Planning a new website? Whether you hire someone or do it yourself, the project will go much smoother if you gather your thoughts and your content with a checklist. Read more
Why It's Important Know Your Business Mission Statement by Heart Why It's Important Know Your Business Mission Statement by Heart Second in a series Kate Gingold / Monday, January 23, 2023 0 447 Article rating: 3.0 Last time, we talked about setting New Year’s goals, but to hit your targets, you must start with a good aim. Drafting – and following – a Mission Statement improves that aim. Read more