The Difference Between Brand Recognition and In-Your-Face Promotion The Difference Between Brand Recognition and In-Your-Face Promotion Ninth in a series Kate Gingold / Monday, May 2, 2022 0 1162 Article rating: 4.0 How do you push your business without being so pushy that you push customers away? Read on for guidelines for building the right kind of brand recognition, the kind that encourages sales. Read more
Enhancing your Website? Don't Forget a Rousing Call To Action! Enhancing your Website? Don't Forget a Rousing Call To Action! Kate Gingold / Tuesday, April 26, 2022 0 1046 Article rating: 3.0 We’ve seen it happen: A business launches a gorgeous, brand-new website, but instead of the expected rush of new business, there are crickets. Often, this is because of a simple-yet-vital oversight. No Call To Action. Read more
Is It Time to Embrace the Paid Social Media Marketing Option? Is It Time to Embrace the Paid Social Media Marketing Option? Eighth in a series Kate Gingold / Monday, April 18, 2022 0 770 Article rating: 3.0 It’s tough reaching customers when they are overwhelmed by content. But don’t join the “pay-to-play” crowd before you learn how to play this game to win. Read more
Best-Practice Tips for Better Organic Social Media “Fishing” Best-Practice Tips for Better Organic Social Media “Fishing” Seventh in a Series Kate Gingold / Monday, April 4, 2022 0 856 Article rating: 4.0 Success on any social media platform doesn’t just “happen” and anyone suggesting otherwise is telling you a fish story. But organic social media success is an awful lot like fishing! Here’s why: Read more
How To See If Your Social Media Work Is Doing Any Good How To See If Your Social Media Work Is Doing Any Good Do you know already? Kate Gingold / Tuesday, March 29, 2022 0 820 Article rating: 3.0 Business owners are routinely advised these days to launch social media profiles as part of their marketing strategy, but if you are wondering if the effort involved is paying off, here’s what to check: Read more
Launch Some Creative Marketing to Support Your Website's SEO Launch Some Creative Marketing to Support Your Website's SEO Sixth in a Series Kate Gingold / Monday, March 21, 2022 0 801 Article rating: 3.0 Website success has never been a “build it and they will come” story. If you want website visitors, start driving traffic by employing these marketing strategies... Read more
Growing Web Traffic - Check your Task List and Analyze your Results Growing Web Traffic - Check your Task List and Analyze your Results Fifth in a Series Kate Gingold / Monday, March 7, 2022 0 764 Article rating: 4.0 Theory is interesting, but performance puts money in your pocket. Here is your checklist for optimizing your website as well as tips for how to measure your success. Read more
Calculating the Costs of Must-Have Elements for Your Website Calculating the Costs of Must-Have Elements for Your Website Do the math! Kate Gingold / Tuesday, March 1, 2022 0 954 Article rating: 3.0 Launching a brand-new website? Revamping an old one? You know there will be costs involved, but are you sure about the relative expense versus its importance to your business? Read more
Once Your Online Foundation is Grounded, It's Time to Optimize Your Website Once Your Online Foundation is Grounded, It's Time to Optimize Your Website Fourth in a Series Kate Gingold / Monday, February 21, 2022 0 1042 Article rating: 4.0 Customers are looking for what you sell, but can they find you in the crowd? Following these proven Search Engine Optimization practices will help you fight off the competition. Read more
Your Best First Step Online Is to Sharpen Your Google Business Profile Your Best First Step Online Is to Sharpen Your Google Business Profile Third in a Series Kate Gingold / Monday, February 7, 2022 0 974 Article rating: 4.0 Before you spend any more money or time with online marketing, it’s imperative that you claim, optimize, and maintain your Google Business Profile. Read more