Getting Your Facebook Ads in Front of the Right Audience Getting Your Facebook Ads in Front of the Right Audience Fifteenth in a series Kate Gingold / Monday, July 24, 2023 0 399 Article rating: 3.0 We have been talking a lot about how to create a Facebook (or Meta) ad and how to track that ad’s effectiveness, but let’s take a step back and think about your ad’s audience. Read more
Know How Much You Will Pay for that "Free" Website before Starting Know How Much You Will Pay for that "Free" Website before Starting The Sprocket Report Kate Gingold / Tuesday, July 18, 2023 0 656 Article rating: 4.0 When an entrepreneur is just starting out and there is simply no money, a free website may be the only option. But know the trade-offs and plan to trade up as soon as possible. Read more
Armed with Information, Let's Make Sense of Our Facebook Ad Data Armed with Information, Let's Make Sense of Our Facebook Ad Data Fourteenth in a series Kate Gingold / Monday, July 10, 2023 0 511 Article rating: 3.5 Facebook Ads is loaded with reports and last time we gave a brief overview of what you’ll find. Today, we’ll look at our actual numbers and make some decisions. Read more
Stats to Watch in the Overload of Meta Ad Reports Stats to Watch in the Overload of Meta Ad Reports Thirteenth in a series Kate Gingold / Monday, June 26, 2023 0 443 Article rating: 3.0 The only way to tell if your ad is working is to measure. Fortunately, Meta (or Facebook, if you prefer) measures your ad a zillion ways. Now, you just have to read them all! Read more
Why We Help Stubborn Clients Heed our Marketing Advice Why We Help Stubborn Clients Heed our Marketing Advice Kate Gingold / Tuesday, June 20, 2023 0 489 Article rating: 2.0 Clients are intelligent men and women, successful in their chosen fields. When they refuse marketing advice, we take the time to explain it in a different way. Read more
Walk Through How We Set up A/B Tests for Our Meta (Facebook) Ad Walk Through How We Set up A/B Tests for Our Meta (Facebook) Ad Twelfth in a series Kate Gingold / Monday, June 12, 2023 0 479 Article rating: 4.0 After tweaking the graphics and studying the search term data, we were ready to create our Meta (Facebook) ad. Follow along to see why we made the choices we did. Read more
How to Use Tips from Graphics Experts to Create an Engaging Facebook Ad How to Use Tips from Graphics Experts to Create an Engaging Facebook Ad Eleventh in a series Kate Gingold / Monday, May 29, 2023 0 498 Article rating: 4.0 Facebook ads, billboards, YouTube commercials – while they’re all advertisements, they each have their own best practices. So, what do the experts suggest for a winning FB ad? Read more
Why We Still Build Websites in DNN, Alongside WordPress Why We Still Build Websites in DNN, Alongside WordPress Kate Gingold / Tuesday, May 23, 2023 0 509 Article rating: 4.0 Stats say that WordPress accounts for up to one third of the most-visited websites, but we still build sites in DNN, too, and for very important reasons. Want to know why? Read more
Congratulations on Choosing Facebook Ads! Now, Which of the 13 Types Do You Want? Congratulations on Choosing Facebook Ads! Now, Which of the 13 Types Do You Want? Tenth in a series Kate Gingold / Monday, May 15, 2023 0 527 Article rating: 4.0 There are good reasons to run Facebook ads while working on your website’s SEO, but how do you pick the right one for your marketing strategy? Read more
On the One Hand, SEO. On the Other Hand, Ads. Should You Choose One or Both? On the One Hand, SEO. On the Other Hand, Ads. Should You Choose One or Both? Nineth in a series Kate Gingold / Monday, May 1, 2023 0 622 Article rating: 4.0 Since our lead generator is an SEO audit, our team should be all in on SEO, right? Yet, we’re planning a Facebook ad campaign right now. Wondering why we would do that? Let us explain… Read more