Save Time and Money by Planning Before Building Your Website Save Time and Money by Planning Before Building Your Website The Sprocket Report Kate Gingold / Monday, November 16, 2020 0 1160 Article rating: 3.0 Have you ever heard the phrase “I’ll know it when I see it?” Please know that this is a terrible philosophy to follow when working with your website builder and here’s why: Read more
Face a Hard-Hitting Interview Regarding Your Website Goals Face a Hard-Hitting Interview Regarding Your Website Goals Kate Gingold / Tuesday, August 18, 2020 2 1218 Article rating: 3.0 Especially in an election year, investigative reporters prepare diligently to ask the tough questions and elicit the right response. You should be conducting the same sort of interrogation for your... Read more
How Can You Achieve the Web Success You Want with Wishy-Washy Goals? How Can You Achieve the Web Success You Want with Wishy-Washy Goals? The Sprocket Report Kate Gingold / Monday, July 13, 2020 0 1794 Article rating: 3.0 For a website to be successful, it needs to be goal-oriented. Since you are the only one who truly knows what those goals are, it’s vital that you ... Read more
How to Capitalize on the Huge Progress Coronavirus is Forcing Us To Make How to Capitalize on the Huge Progress Coronavirus is Forcing Us To Make The Sprocket Report Kate Gingold / Monday, April 20, 2020 0 2275 Article rating: 4.0 Plenty of business bad news is being reported. But let’s focus on what’s good. We are all currently taking part in a grand online experiment, so ... Read more
How Do You Reach Customers When COVID-19 Interrupts Your Business? How Do You Reach Customers When COVID-19 Interrupts Your Business? The Sprocket Report Kate Gingold / Monday, March 23, 2020 2 1884 Article rating: 4.0 Since stay-at-home directives spanned the country, people have been online more than ever. But are they hearing from you? Being in contact with them is vitally important both right now and ... Read more
You Need More than Marketing to Complete the Sale You Need More than Marketing to Complete the Sale The Sprocket Report Kate Gingold / Wednesday, March 4, 2020 0 1146 Article rating: 2.0 Marketing works. You know marketing works because when you sit in front of the tv late at night watching restaurant commercials you say to yourself: "By golly, do I have a taste for deep-fried chicken wings right now!" But creating the urge to buy... Read more
Look over Last Year's Google Analytics to Plan This Year's Website Look over Last Year's Google Analytics to Plan This Year's Website The Sprocket Report Kate Gingold / Tuesday, January 7, 2020 0 2625 Article rating: 3.0 As you are setting business goals for the rest of the year, don’t forget to set goals for your website. Pull up your Analytics and social media stats to get a feel for what worked in 2019 and what you can improve in the coming months. Here are some suggestions to open the discussion: Read more
3 Easy Ways to Improve your Business's Digital Visibility 3 Easy Ways to Improve your Business's Digital Visibility The Sprocket Report Kate Gingold / Wednesday, September 18, 2019 0 1691 Article rating: 4.0 This is an update to "Use Digital Media to Come Out of Your Shell” dated 6/24/2013.Search Engine Optimization involves a number of moving parts, but there are a few quick-to-complete steps that should be taken care of right away if you are a new business. And a surprising number of existing businesses still haven’t gotten around to these, either! Read more
Slow Growth? Is Your Marketing – or Your Biz Plan – to Blame? Slow Growth? Is Your Marketing – or Your Biz Plan – to Blame? The Sprocket Report Kate Gingold / Monday, September 9, 2019 0 2507 Article rating: 4.0 All the hoopla surrounding chicken sandwiches in August got us thinking about business strategy. Entrepreneurs often underestimate the relationship between what they are offering and how they are marketing it, a mistake which can lead to disappointment. Read more
Launching a New Business in 2019? We'll Get You Started! Launching a New Business in 2019? We'll Get You Started! The Sprocket Report Kate Gingold / Monday, December 31, 2018 0 3630 Article rating: 4.0 Incorporating, bookkeeping, marketing – there are so many obligations to take on when you start a new business. Establishing your web presence early on provides you with a strong beginning. Read more