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Does Your Business Have Multiple Locations? Manage Multiple Facebook Pages with Locations

DIY Sprocket Solutions

Breanne Bannon 7 5367 Article rating: 4.0

Many business owners, both large and small, have more than one location that they are managing. Having a social media presence is essential and having a social media presence on a local level for each location has become essential as well. So, what is the best approach? A separate business page for each location? That’s one approach. However now, with Facebook Locations, business owners are provided a way to provide a local presence for each location while managing from one central page.

Using a Lack of Search Results to Create Great Content

DIY Sprocket Solutions

Breanne Bannon 0 1985 Article rating: 3.5

In any given business, there are common keyword phrases. Local bakeries pop up for “cakes” or “cookies”. Real estate agents will pop up for “real estate agent” or “home selling”. As a small business owner, it’s essential to brainstorm the search terms that will lead people to you. But when there is a lack of search results on a specific topic, can you jump in?

Email Marketing: Customers Want to be Treated as Individuals

DIY Sprocket Solutions

Breanne Bannon 0 2490 Article rating: 4.0

Email marketing campaigns constantly run the risk of being redirected straight to the spam folder. Just as often, recipients will follow the steps to unsubscribe to messages that they don’t see value in and that they view as junk. The truth is –no one wants to be sold to. In addition, people want to be treated as an individual. Email marketing runs in dangerous territory as the majority of campaigns are selling hard and marketing to the masses instead of tailoring an experience to the individual.

How Long Does Content Last and How Frequently Should You Post on Social Media?

DIY Sprocket Solutions

Breanne Bannon 6 64545 Article rating: 3.9

I saw an interesting graphic recently that outlined how long content lasts. It broke down several of the top online marketing avenues: a blog post, Pinterest, YouTube, LinkedIn, Instagram, Facebook and Twitter. What did it find? That each of these marketing platforms have a different expiration date for content.

Boost Facebook Posts Straight from Hootsuite

DIY Sprocket Solutions

Breanne Bannon 0 3733 Article rating: 4.0

Hootsuite is taking automation to a whole new level. They’ve added the capability to boost Facebook content directly from Hootsuite. For those that don’t already know, Hootsuite is a social media marketing / management dashboard. It allows you to manage your entire social media presence with one easy to use management tool. The site allows users to schedule and post updates to any page or profile for Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress, and much more. Instead of logging in to multiple accounts on multiple platforms, you have all of your social media posting and tracking available in one spot. 

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