Try Facebook Marketing If You’re Dreaming of a Green Christmas Try Facebook Marketing If You’re Dreaming of a Green Christmas The Sprocket Report Kate Gingold / Monday, November 18, 2019 0 1234 Article rating: 3.0 Yes, it’s late, but you can still pull together a holiday marketing campaign for Facebook and Instagram. Read on (quickly!) for tips that you can implement right away. Read more
Prep Your Website Now for Holiday Shopping Prep Your Website Now for Holiday Shopping The Sprocket Report Kate Gingold / Wednesday, November 13, 2019 0 1630 Article rating: 4.0 Every year, the National Retail Federation conducts an annual survey on consumer trends for the upcoming holidays. Do you know what to expect? And are you ready to meet those expectations? Read more
Final Thoughts for Pumping Up your Email Newsletter Opens Next Year Final Thoughts for Pumping Up your Email Newsletter Opens Next Year The Sprocket Report Kate Gingold / Monday, November 4, 2019 1 1347 Article rating: 4.0 At a recent presentation on social media marketing, someone asked the under-thirty speaker if email was still a thing. The answer was “Well, I don’t even look at my email every day, so I’d say ‘no.’” Okay. Then where do we go from here? Read more
3.5 Tips to Write Eye-Catching Subject Lines That Really Get Noticed in Gmail 3.5 Tips to Write Eye-Catching Subject Lines That Really Get Noticed in Gmail The Sprocket Report Kate Gingold / Monday, October 21, 2019 0 1862 Article rating: 4.0 So are you more inclined to click through this to this article than usual? Attractive subject lines can be, well, subjective, but there are some statistically-based recommendations you can use. Read more
Choose to Build the Right Home for Your Website Choose to Build the Right Home for Your Website The Sprocket Report Kate Gingold / Wednesday, October 9, 2019 0 1656 Article rating: 3.0 Every business needs to be online, but there are so many options! How do you choose between the website you want, the website you need and the website you can afford? Start by taking a look at the ways in which you can build a website. Read more
Check Analytics for Timing to Improve Email Open Rate Check Analytics for Timing to Improve Email Open Rate The Sprocket Report Kate Gingold / Monday, October 7, 2019 0 1624 Article rating: 4.0 Last time we gave three reasons why email communications are still valid options in today’s marketing mix. But, as they say, “timing is everything!” Read more
Email Newsletters - 3 Reasons They're Still Worth Your Time Email Newsletters - 3 Reasons They're Still Worth Your Time The Sprocket Report Kate Gingold / Monday, September 23, 2019 0 1779 Article rating: 4.5 Did you delete a bazillion emails this morning? Yeah, us, too. And yet we still believe that writing and sending an email newsletter is worth the effort. Here are three reasons why: Read more
3 Easy Ways to Improve your Business's Digital Visibility 3 Easy Ways to Improve your Business's Digital Visibility The Sprocket Report Kate Gingold / Wednesday, September 18, 2019 0 1692 Article rating: 4.0 This is an update to "Use Digital Media to Come Out of Your Shell” dated 6/24/2013.Search Engine Optimization involves a number of moving parts, but there are a few quick-to-complete steps that should be taken care of right away if you are a new business. And a surprising number of existing businesses still haven’t gotten around to these, either! Read more
Slow Growth? Is Your Marketing – or Your Biz Plan – to Blame? Slow Growth? Is Your Marketing – or Your Biz Plan – to Blame? The Sprocket Report Kate Gingold / Monday, September 9, 2019 0 2508 Article rating: 4.0 All the hoopla surrounding chicken sandwiches in August got us thinking about business strategy. Entrepreneurs often underestimate the relationship between what they are offering and how they are marketing it, a mistake which can lead to disappointment. Read more
What You Need to Know about Website Hosting What You Need to Know about Website Hosting The Sprocket Report Kate Gingold / Monday, August 26, 2019 0 1506 Article rating: 4.0 Because you are busy in your business, website hosting may be a low priority. Still, you should have a basic understanding of what’s involved so you can make good decisions for your website. Read more