Claim and Update Your Google My Business Profile For Better SEO Claim and Update Your Google My Business Profile For Better SEO The Sprocket Report Kate Gingold / Monday, August 24, 2020 0 1325 Article rating: 4.0 Since the whole point of digital marketing is to be found by customers, if you are ignoring Google My Business, you are only hurting yourself – and your business. It’s free and simple, so just take care of it already. Read on for the whys and hows: Read more
Face a Hard-Hitting Interview Regarding Your Website Goals Face a Hard-Hitting Interview Regarding Your Website Goals Kate Gingold / Tuesday, August 18, 2020 2 1237 Article rating: 3.0 Especially in an election year, investigative reporters prepare diligently to ask the tough questions and elicit the right response. You should be conducting the same sort of interrogation for your... Read more
Spice up Virtual Biz Events When Face-to-Face Meetings Are Out Spice up Virtual Biz Events When Face-to-Face Meetings Are Out The Sprocket Report Kate Gingold / Monday, August 10, 2020 0 1236 Article rating: 4.0 Last time, we talked about how Not-For-Profit groups could continue connecting with their audiences virtually, but For-Profit businesses also need to stay in touch. Here are some suggestions for... Read more
How Not-For-Profits Can Get Face-Time with Patrons During the Shut-Down How Not-For-Profits Can Get Face-Time with Patrons During the Shut-Down The Sprocket Report Kate Gingold / Monday, July 27, 2020 0 1468 Article rating: 5.0 When all events in spring were cancelled, everyone hoped for the best come summer. Or maybe fall? But as the cancellations keep coming, non-profits need to Read more
Government Agencies Find Web Platform Satisfaction with DNN Government Agencies Find Web Platform Satisfaction with DNN Kate Gingold / Tuesday, July 21, 2020 0 1343 Article rating: 4.0 During World War II "good enough" for the government meant using the best. In later years, "good enough for government work" was used ironically when ... Read more
How Can You Achieve the Web Success You Want with Wishy-Washy Goals? How Can You Achieve the Web Success You Want with Wishy-Washy Goals? The Sprocket Report Kate Gingold / Monday, July 13, 2020 0 1801 Article rating: 3.0 For a website to be successful, it needs to be goal-oriented. Since you are the only one who truly knows what those goals are, it’s vital that you ... Read more
How the Tech-Averse Can Re-Imagine Their Business Online How the Tech-Averse Can Re-Imagine Their Business Online Kate Gingold / Tuesday, July 7, 2020 0 1418 Article rating: 3.0 When the present has been upended and the future is so unclear, many small biz owners want more of a digital presence. But the challenges of technology and cost can... Read more
Pump Up Any Website's Less-Than-Exciting Call To Action Pump Up Any Website's Less-Than-Exciting Call To Action The Sprocket Report Kate Gingold / Monday, June 29, 2020 0 2959 Article rating: 4.0 “Give Me Your Money” is the action all businesses ultimately call for if they want to stay in business, but... Read more
Don't Shoot Yourself in the Foot by Rushing Your Website Don't Shoot Yourself in the Foot by Rushing Your Website The Sprocket Report Kate Gingold / Tuesday, June 23, 2020 0 1528 Article rating: 3.0 This year more than ever, small business owners need to be circus performers – spinning plates like mad in the hopes that if everything keeps moving, it won't all come crashing down. Before you hurriedly... Read more
Continued Discussions on Marketing, Inclusion and Becoming Better Humans Continued Discussions on Marketing, Inclusion and Becoming Better Humans The Sprocket Report Kate Gingold / Monday, June 15, 2020 0 2206 Article rating: 4.0 Probably for all of us, the current protests have prompted introspection and analysis of ourselves as a nation, as a city, and even as a business. Great changes will need to be made, but... Read more