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LinkedIn is a social network that is different from other platforms. Your marketing strategy should be different here, too

The first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message. Oh, wait – they did!

After more than a year of canceled events, we have lately seen business expos scheduled again. Unfortunately, these great opportunities are often squandered by folks on both sides of the booth. Here’s what we mean:

When the coronavirus ended large business gatherings, many conferences went online. Now that we’ve all attended a few – and are facing maybe another year of them – let’s recap the pros and cons and plan for the future. 

Networking can be hard even when we aren’t required to socially distance, but building a network is vitally important to growing our businesses.  

LinkedIn is not a social network to ignore –it can truly be a great resource to you and to your business. LinkedIn is a social network set apart from the others. While it’s still a way to interact and connect while sharing articles, photos, and ideas –it’s also a professional network. When you log into LinkedIn, you’re logging in with a completely different mindset than Facebook, Twitter, Instagram, etc. So, what should your marketing strategy look like on this network? What are some marketing tips?

This month we’re celebrating a few things here.  Here at Sprocket Websites we’re celebrating our 6 year anniversary! We’re also celebrating a great first half of 2016.  To end the first half of 2016, we’d like to take a look back at our most popular articles so far this year.  These are the articles that viewers have read and interacted with the most in the last 6 months.  We love seeing the topics that interest you, so we can give you more of what you’re interested in.  Happy Anniversary!

A blog post to comment on a blog post gets picked up by another and on and on and...

You may already have a LinkedIn Personal profile. Most professionals do. You might also have heard that having a LinkedIn Company page isn’t going to inspire a huge influx of leads and business. While this may be true to a point, creating a Company Page on LinkedIn still has several benefits. The goal isn’t to replace your personal profile, but rather to give your customers or connections the opportunity to learn more about your company and about what you do.

Even among the growing crowd of social media platforms, Facebook continues to be recommended for driving traffic to your website. If you still don’t have a business Facebook page or if you slapped one together in a hurry, check our list of common mistakes to avoid.

Some web developers are hackers (we mean that in the nicest way). They hand-code the website to meet the custom need. We applaud that; more power to them. But we're integrators and we like it when several standard, well-supported components can be artfully combined to solve the problem. Here's a great example.