Email Marketing Boosts Success for These 2 Big Reasons

Truthfully, there are lots of reasons why marketing with email is so successful, but just these two should be enough to win you over. 

People have long been whining that email marketing is an old and tired format – even eight years ago when we first wrote this article. Fresh marketing channels have since been introduced and have their advantages, but email is still getting the job done, consistently and continually.

So what are the two big reasons for the success of email marketing? Simple: 

• It’s cheap.
• It's easy. 

Of course, more effort brings better results, but would you rather knock yourself out creating a TikTok dance in the hopes of going viral or craft a couple of abandoned cart emails that will pick up a reliable 3-5% of sales?

Email is not the latest, coolest thing, but let’s look at some more actual statistics that show how well it works:

• Back in 2014, we said that GoDaddy had just purchased the email marketing startup Mad Mimi. Today, email marketing campaigns are an important feature of GoDaddy’s Digital Marketing Suite.
• Constant Contact recently reported that 60% of consumers have made a purchase because of a marketing email, which is actually down from the 66% statistic we mentioned in 2014. Still, what other marketing tool do you use that has that kind of success rate?
• Coupons in email campaigns result in higher open rates, click rates, and completion rates, boosting revenue by 48%!
• Since 2014, the number of email users has grown from 3.6 billion to 4.3 billion. That’s a lot of people to email with your message!
• The return on investment for email marketing is currently being reported as $36 for every $1 spent. That’s where that “cheap and easy” part comes in. With automation and other tools, it doesn’t take much to create and run a winning email marketing campaign.

But "cheap and easy" doesn’t mean “spam your way to success.” Successful email marketing does need to follow some rules:

• Promote a product or service that is needed.
  If no one wants what you’re selling, marketing isn’t going to help much.
• Grow your email list.
  Volume is important. Use everyday opportunities to add legitimate subscribers to your list.
• Measure and improve. 
  Pore over your statistics. Try AB testing. Change the delivery day, the time, the subject line, maybe even the color. Since the tool itself is cheap, put your energy instead into creating a compelling call-to-action.

Yes, trendier options look cool, but don’t turn your back on email when it is still such a strong performer. And don’t forget that your website needs to support your email campaigns with coordinated landing pages and a great customer experience. That’s one of Sprocket’s strengths, so give us a call to find out how we can be your email campaign’s website partner.

Photo by Dids from Pexels 

This article is an update to “2 Big Reasons You Should Market with Email” dated 9/1/2014. 

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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