Is Your Business Website Living Up to Its Full Potential?
Every small business owner and not-for-profit manager knows their organization needs a website, but few consider all the tasks a website can perform for them. Let’s take a look at some options.
The capabilities of a website have exploded since they were introduced in the 1990s while the creation complexities have come way down. Which means costs are down as well. Getting some sort of online presence is extremely cheap for a look that would have blown the minds of your 1990s customer. Some of the common uses for a website today include:
Your Website as a Brochure
This is the most obvious function of your website. All the information you used to put in a tri-fold brochure to hand out at networking events is instead online for anyone to see wherever in the world they are.
Even better, if you find a typo or change a description, you can update your online brochure in seconds instead of having to throw away a box of brochures to print new ones. Which means there is no excuse for not keeping your brochure site up-to-date at all times!
Your Website as a Portfolio
Show prospective customers what a great job you do as a landscaper, a plastic surgeon, a wildlife photographer, or whatever it is you do so well. People love to see photos of your work so they can envision themselves using your service.
While it’s easy with today’s tools to load photos onto a website for display, it’s smart to spend extra time and money to hire a professional photographer to provide really attention-grabbing images.
Your Website as a Resource
Web words like “query,” “search,” and “results” tell us why people go online: To get information. Not-for-profit and business websites can provide the answers when people are looking, such as how to use this product, what that symptom means, or when it’s time for an overhaul.
Your Website as a Store
We all know and use e-commerce, but you may not have considered using it for your own organization. Next time, we’ll look at some innovative ways to sell online.
Are you underutilizing your website? It can do so much more to make your life easier if you let it! Find out all the tasks your website can manage for you. Contact us today to learn more.
Photo by Clement Eastwood
Kate Gingold
I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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