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Would it surprise you  😲 to learn that an emoji in the subject line increases the open rate of an email by 56%? But there are drawbacks, too, so read on before deciding to use them.

It’s a buzzy trend in marketing right now – because it works! So how are you actually supposed to use storytelling in your business emails?

Customer-enticing email requires more than technical best practices. So what should you do when you’re facing that blank computer screen?

If you’re disappointed with your email marketing results, it’s time to review what you have now and rework it using the latest proven techniques. Read on as we spill the “secret sauce.”

Truthfully, there are lots of reasons why marketing with email is so successful, but just these two should be enough to win you over. 

Email marketing is STILL not dead. Back in 2015, I said that “email marketing is kind of huge right now” and it’s only become more important since. So what are the current best-practice trends? 

Probably neither of us really want to attract Ms. Kardashian, but we do want to craft headlines that encourage further reading. Here’s how we decided to go with this one:

Last time we gave three reasons why email communications are still valid options in today’s marketing mix. But, as they say, “timing is everything!”

Email marketing and that opt-in email list are your golden tickets to growing your business. Once people have subscribed, they’ve given you access to engage with them in new and more influential ways. Email marketing can directly translate into an improved customer relationship, an increase in sales and a boost in brand familiarity. This only works in this way if you can keep those subscribers. The opt-out and the unsubscribe buttons are the death to your email marketing campaigns. So, how can you stop this from happening? Identify the top reasons that people are unsubscribing so that you can work to avoid these issues.