At the top of your profile page, you’ll have a bio section. Be sure to take your time when filling this out. This is the information that a new visitor is going to see when they view your account for the first time. Make sure you take advantage of that and fill out your description fully and with a little personality. Also, Instagram makes it easy to embed photos and videos from Instagram into a blog, Facebook page, etc. so that your followers on another social channel can easily connect with you.

• Use #Hashtags to Your Advantage

By now, you should know what a hashtag is. If you don’t, maybe you’re not ready for Instagram… basically, you hashtag an image for searchability. You want to set hashtags that are 1) industry – related words that will be searched for and can link to your product/service 2) trending topics that will have heavy traffic and get you some increased visibility 3) hashtags that you’ve used in other areas of your business or on other social platforms so that you can keep the trend going. Try to keep your hashtags clear and relevant. As far as numbers go, it’s said that brands who use five hashtags have the most interaction.

• Find a Sweet Spot for Posting

Try to post at peak times (the times of day that your followers seem to interact the most with your posts). Also, be aware of the frequency that you are posting things. You don’t want to be that annoying brand who is just flooding people’s newsfeeds with post after post (to the point that you get unfollowed), but you also don’t want people to forget that you even have an account. 

• Have Fun!

Don’t take Instagram too seriously. Find a personality for your brand and let that personality come out to play. Interact with people, be available, show your sense of humor and just have fun with it.