Struggling with Social Media Engagement? Start with the People Around You
Search
× Search
Wednesday, May 7, 2025

Sprocket Websites - Blog / News / Updates

The latest news and muse from Sprocket Websites

Struggling with Social Media Engagement? Start with the People Around You
The Sprocket Team
/ Categories: DIY Sprocket Solutions

Struggling with Social Media Engagement? Start with the People Around You

You set up your business on every major platform and polished your profiles. Now, where are you going to find engaging content specific to your business?

How about taking a closer look at the resources already within reach?

One of the most underutilized assets in any small business is your team. Whether you run a boutique, a café, or a fitness studio, your employees are already immersed in your brand every day. Instead of handling all the marketing on your own, invite your staff to be part of the digital conversation.

Ask them to snap behind-the-scenes photos, share posts, tag the business when they check in, or even highlight their favorite products or menu items. Of course, this kind of involvement should be approached thoughtfully. Set clear expectations so that the content stays positive, brand-appropriate, and aligns with your voice and values.

Think of it this way: your employees know your business better than anyone else. They’re on the front lines, hearing what customers love, noticing trends, and witnessing memorable moments. Their perspectives can make your content feel more authentic and relatable – two things that really matter to today’s online audiences.

If your team is a little shy about jumping in, consider adding a fun incentive. You could run monthly contests or offer gift cards to team members who contribute the most engaging content, share posts regularly, or help boost visibility on platforms like Instagram, TikTok, or Threads. For instance, challenge your team to post three behind-the-scenes clips per week or to reshare company stories that spotlight new products or events.

Every like, comment, or share helps expand your digital reach, and when those interactions come from people already connected to your brand, they carry more weight and trust. Plus, this kind of organic engagement often outperforms paid reach in both authenticity and cost-effectiveness.

Just remember: the groundwork starts with you. Your profiles need to be active, optimized, and consistent before asking anyone else to amplify your message. Make sure you’ve developed a content strategy, chosen the right platforms for your audience, and created an online presence that makes a great first impression.

Once that’s in place, you’ll be ready to invite your team—and eventually your customers—into the conversation.

On-the-spot authenticity is powerful, but it’s important to build a strong foundation through expert optimization of your social media platforms. The Sprocket team can help you set up your socials for better visibility and stronger resonance with your target audience. Give us a call today to learn more.

Photo by fauxels

This article is an update to “Recruiting Employees to Help Build Social Media Engagement” dated 10/23/2016.

Previous Article AI and SEO: A Delicate Balance
Print
20 Rate this article:
3.0
The Sprocket Team

The Sprocket TeamThe Sprocket Team

Sprocket boasts several Content Writers, Social Media Marketeers, and Sales Associates whose opinions we share.

Other posts by The Sprocket Team

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author

x

Subscribe to our Newsletter...

... And Get All This!

Inbox:
Sprocket Report

Every other Tuesday, Sprocket sends out the Sprocket Report, our latest business tip or our reaction to what's currently happening in Internet Marketing.

You'll read a web marketing tip from Kate, another one from Breanne, and - bonus! - we always have a guest post as well. 

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being said on Twitter. A great synopsis!

You'll want to get this newsletter for yourself, in your own inbox, so here's how. It's easy! 

Scroll back up and put your email in the box. OR scroll to the bottom of each page. We have our newsletter subscription box there, too!

We NEVER give out your email address to anybody else, and we don't flood you with ads. It's just good, free information. 


Archive

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

 

Terms Of UsePrivacy StatementCopyright © 2025 by Sprocket Websites, Inc.
Back To Top