2Oct2023

Thinking WordPress? Then Choose Divi for your Next Website and Here's Why:

WordPress offers a variety of themes, and the favorite of the Sprocket team is Divi. Read on to learn why we build websites with it, and why you should, too.

14Jun2021

DIY or Professional Help? What's the Best WordPress Website Choice?

“Go with WordPress!” they tell you when you’re ready to launch your business or not-for-profit website. So should you do-it-yourself or get help? Read on for the pros and cons.

7Jul2020

How the Tech-Averse Can Re-Imagine Their Business Online

When the present has been upended and the future is so unclear, many small biz owners want more of a digital presence. But the challenges of technology and cost can...

21Mar2019

Keep Your Website Content Fresh to Stay Searchable

This is an update to "Lights, Camera, CONTENT" dated 11/07/2012.

When planning out how you’re going to pull your website together (and even after you already have it all together!) remember that the content on your site is absolutely one of the most important components. Consider this: Search engines like Google are out there scouring the web trying to find relevant, fresh, and substantial content with which to fill their searches. What does this mean for your business website? It's essential that you update your content, do it often, and keep it relevant to what your customers are looking for.

20Feb2019

Quick Tips for Twitter Beginners

This is an update to "Twitter Newbie" dated 10/17/2012.

If you're a business ready to take the plunge into marketing on Twitter, the task may seem daunting. Starting out, each follower counts in your task to grow your following and begin interacting with your target audience. Here's a bit of advice for those just starting: understand that it's going to take some time -keep trying and it will pay off. For businesses marketing online, as they all should be, Twitter is a great tool to use. It helps to get your name out there and make your postings visible to more and more people. Some people are even nice enough to share newsletters of yours, sales that you have going on, etc. with their own followers to give you a little extra boost. It's a great networking tool.

24Jan2019

Blogging for Business

This is an update to "Getting Bloggy" dated 10/10/2012.

It seems like everyone has a blog. Apparently, now I am also included in the everyone." The blog that started my blogging obsession 8 years ago was a DIY home renovation/design blog that I loved and my husband hated because of all the extra work (remarkable and innovative ideas) that then filled up his Sundays. Lucky for him, once I popped into the blogging world, I discovered an internet Mecca. This is what business owners have found to be the most valuable in recent years. There are millions of people commenting, entering prize giveaways, reading, and BUYING because of these blogs. It is literally another civilization that you can, and I often do, get lost in for days. Why does this matter to you as a business owner?

4Jan2016

Your #1 Business New Year’s Resolution

Planning a new website? Committed to a weekly blog post or more active digital marketing? Whatever goals you have for your business in 2016, there is one key resolution every one of us should make – and keep.

21Dec2015

How to Hammer Down Your Website

When it’s time to build something around the house, how do you choose the right carpenter? What about when it’s time to build your website? When you’re working with a professional, you’ll get better results if you take time to learn a bit about how the job will be done.

9Nov2015

Is a WordPress Website Worth It to Your Business?

Longtime colleagues and clients know that Sprocket is a DNN shop. But more and more often, people are asking for WordPress websites. So yes, we are now working with WordPress as well. Of course there are pros and cons and you should know what they are before choosing one over the other.

28Sep2015

Know Your Strengths – Delegate Your Website

American history is chock-full of rugged pioneers who take pride in doing it all on their own. That independent spirit continues today from Kickstarter entrepreneurs to DIY hardware stores to home-made wedding crafts on Pinterest. But trying to wear the web developer hat could actually hurt your business.

7Nov2012

Lights, Camera, CONTENT

This article has been updated on 3/21/2019 with the article entitled “Keep Your Website Content Fresh to Stay Searchable"

When planning out how you’re going to pull your website together (and even after you already have it all together!) remember something very important, the content on your site is absolutely one of the most important components. I’m not going to pretend that all of you know what SEO means, because I didn’t know what it meant before either. SEO is search engine optimization. Basically, search engines like Google, Bing, Yahoo, etc. are out there scouring the web trying to find some relevant, fresh, and substantial content to fill their searches with. What does this mean for your business website? UPDATE YOUR CONTENT, do it often, and keep it relevant to what your customers are looking for.

31Oct2012

Spooky Sprockets!

Ok, so not so spooky really. It’s Halloween which makes me, inevitably, think of one thing: TWO MONTHS OF MAJOR HOLIDAYS START NOW. What does that mean for your business? Sales! Promotions! Deals! This is the time of year where everyone decides to splurge a bit while trying to save a buck. This is the perfect time of year to hammer out details for a great seasonal deal. If you haven’t even been considering one yet, it’s definitely not too late. Most sales don’t start till the end of next month anyway. You’ve still got time!