5 Strategies to Drive More Traffic to Your Website in 2025
If you’re checking your website analytics and wondering why, despite all your marketing efforts, traffic isn’t growing, you might be unknowingly sabotaging yourself.
Here’s the hard truth: many businesses simply forget to promote their websites effectively – or do it so casually that it barely registers with their audience. Take a quick scroll through your latest posts on Instagram, LinkedIn, or TikTok. How often are you linking back to your site in a meaningful way? Not just a mention, but actively encouraging visits?
Yeah, that’s what we thought.
To be fair, the odds aren’t exactly in your favor. Social platforms are designed to keep users inside their ecosystems, prioritizing content that keeps their audience engaged there. Great for them – not so much for your website traffic. But there are actionable ways to break out of this cycle and start driving more people to your website today. Here are five strategies to make it happen in 2025:
1. Stop over-sharing other people’s content.
Sharing content is great, but if most of your posts link to someone else’s website, you’re missing an opportunity to position yourself as the authority. Instead, when you find a great article, use it as inspiration to create your own blog post or commentary. Share your insights, provide added value, and publish it on your website. Then, post that link on social media. This way, you’re driving traffic to your site while still engaging with trending topics.
2. Use the “open in new tab” option for links.
When you hyperlink to external resources in your blog posts, make sure those links open in a new tab or window. Otherwise, you’re potentially losing visitors who click away and forget to come back. By using the “open in new tab” option, your site stays open and waiting for their return, increasing the chances they’ll continue exploring your content. Most website builders and CMS platforms like WordPress make this option easy to activate.
3. Embed tools, don’t outsource the action.
Planning events? Third-party platforms like Eventbrite or Facebook Events are convenient but can pull potential leads away from your website. Instead, embed event tools directly on your website. Platforms like Eventbrite and Calendly now offer seamless embedding options, so visitors can register for your event without ever leaving your site. This keeps traffic on your page and gives your event added SEO value.
4. Ditch the PDF flyers.
It’s tempting to upload PDFs to your website for quick announcements, but it’s not the best strategy. PDFs aren’t SEO-friendly, don’t display well on mobile, and often look unappealing when shared on social media. Instead, convert your flyer into a web page or blog post. Not only does this make the content easier to share and discover, but it also boosts your site’s search rankings.
5. Create dedicated landing pages for news and events.
One of the easiest ways to lose a marketing opportunity is by linking to your homepage instead of a specific page. If you’re promoting a new service, event, or announcement, make sure it has its own landing page with all the details – and ideally a catchy graphic. This way, when someone shares the link, it points straight to the relevant information, making it easy for others to engage and take action.
In 2025, the sheer number of marketing platforms is both a blessing and a challenge. Yes, you should use social media and other tools to engage your audience—but always remember that your website is the hub where all your marketing efforts should lead. It’s the one place where you control the narrative, the experience, and the conversion.
If you’re feeling overwhelmed or don’t have time to optimize these strategies, the Sprocket team is here to help. Let’s work together to grow your traffic and turn your website into the powerhouse it was meant to be. Contact us today!
Photo by Postcard Pictures
This article is an update to “5 Ways You’re Diverting Traffic FROM Your Website” dated 3/14/2016.
Kate Gingold
I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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