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The cornucopia is a common symbol of Thanksgiving, and Sprocket has used it before in our holiday greetings. This year, it was generated by Artificial Intelligence.

Like us, you are probably involved with a not-for-profit close to your heart. One way you can support them this Giving Tuesday is to help build their online community. 

Yes, Black Friday is still seven months away, but you’re not racing with the date, you’re racing with your competition – and don’t you want to win?

If your business slows during the last week of the year, that can be the perfect time to tidy up your website so that you hit the ground running in January.

Looking at #GivingTuesday from the not-for-profit’s point of view, take a look at how easy and worthwhile it is to ask for online donations through PayPal

Don’t blink! The “lazy days of summer” will soon be over. But while they are here, this is the perfect time to prep your holiday marketing strategy.   

Small business owners are a little tense in 2020, even during the holiday season. Like any organization, those in charge set the tone and culture for the rest of the group. What efforts are you making to set the right tone?

Just last year we updated our 2013 article about online shopping. But 2020 is a whole new kind of animal and the lessons we’re learning now will help in the coming year.  

No doubt this holiday shopping season will be like no other, but while it’s not “business as usual,” it’s still business. Are you and your website ready?

With your nose pressed against the grindstone, it’s difficult to see all that’s going on around you – or see all that’s going on ABOUT you. Every so often however, you'll want to check on and clean up your online image. 

Both you and your followers will be busy over the holidays. But while YOU may not have time to post, THEY will still be looking at their social media. Here are some tips on how to schedule posts now for folks to read later.