Sweating the Small Stuff in Facebook Marketing
The Sprocket Report
Target audience, call-to-action, reach analysis – you have tons of super-important stuff to consider for successful Facebook marketing. But don’t get so carried away by the big picture that you overlook these little mistakes:
Comment from the right account
In addition to your personal Facebook page, you probably have a page for your business and maybe you’re involved with a couple of groups or volunteer organizations as well. When you’re trying to get a lot done in a short amount of time, it’s easy to forget who you are on Facebook. That leads to accidentally sharing posts back to the same newsfeed or making comments which are attributed to the wrong account.
To keep from looking dopey, take a sec to be sure you are Liking, Commenting or Sharing as the right account. Just click on the dropdown arrow on the far right to choose the account you want to use.
Comment from your OTHER accounts
We’ve heard folks wail that “No one shares my business page posts!” No one? Not even you? If you don’t think your business page posts are worth sharing or liking, why should anyone else? Step One is writing posts that you’d be happy to share with your friends while Step Two is actually sharing them.
Certainly not all of the people who follow you will be interested in all of your business posts, but some could be potential clients or referrers of potential clients. “I’m networking at this cool restaurant” with a photo is the kind of post that could interest lots of different folks.
Choose your Admins wisely
While you are the only one who can Like, Post or Comment on your personal account, on Facebook business and organization pages, many people can be assigned roles. That can be a really good thing because it lets you share social media duties with other people in your group. But it can also be a really bad thing if a disgruntled employee or volunteer shuts you out of your own page.
Only Admins can assign roles so you make sure you are the Admin of your page. An Editor can do everything that an Admin can do EXCEPT assign roles. That means they can post and comment and interact in every way as the page, which is a huge help when sharing the work. For more details on how the different roles work, check out Facebook’s chart.
Folks often jump into Facebook full-throttle because it’s important to get the marketing moving. By skipping ahead, you might have missed these few small details that will help your marketing efforts. Also, assume that once you get comfortable using Facebook, they will change things on you, so be prepared to learn new tricks. If you’d rather not deal with that frustration, give us a call. We’d be happy to help as your social media partner.
Kate Gingold
I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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