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A picture may be worth a thousand words, but for marketing purposes, be sure they are the right words by avoiding these mistakes:

Would it surprise you  😲 to learn that an emoji in the subject line increases the open rate of an email by 56%? But there are drawbacks, too, so read on before deciding to use them.

Just like clothing and home design, websites have trends as well. Take a look at these design elements that will keep your site looking up-to-date. 

While the craze for infographics peaked a few years ago, their appeal is still strong enough that you should consider creating your own. Here are a few tools to help you get started:

Probably for all of us, the current protests have prompted introspection and analysis of ourselves as a nation, as a city, and even as a business. Great changes will need to be made, but...

Graphics grab attention when folks are swiping through their Facebook feed, but sometimes the post you want to share doesn’t have an image. Here is a tip for getting around that.  

Experts emphasize the importance of graphics in your blog and social media posts and many options are available just for the googling. But where can you find images that won’t land you in intellectual property trouble?

Even among the growing crowd of social media platforms, Facebook continues to be recommended for driving traffic to your website. If you still don’t have a business Facebook page or if you slapped one together in a hurry, check our list of common mistakes to avoid.

A picture may be worth a thousand words, but if it’s not helping to convert visitors to clients, your picture’s not worth much at all. Read on for how to make the graphic images on your website work for you instead of against you.

Think you’re ready to take the jump and design your own website?  What’s next?  Choosing a color palette!  This is a much more important step to designing your website than you may think.  Arguably, one of the most important aspects of any design is its colors.  Sure, you want to gain some attention with your color choices but, you also want to make sure that it’s positive attention. 

You know those teeny little graphics that show up in your browser window next to the title of the web page you’re looking at? Technical and/or graphic folks may already have this covered, but for many of us, creating a favicon for our own website is pretty far down the to-do list. If you haven’t given it much thought before, maybe it’s time to reconsider this little doodad.