10May2022

Current Trends for Your Best Email Marketing Successes

Email marketing is STILL not dead. Back in 2015, I said that “email marketing is kind of huge right now” and it’s only become more important since. So what are the current best-practice trends?

21Oct2019

3.5 Tips to Write Eye-Catching Subject Lines That Really Get Noticed in Gmail

So are you more inclined to click through this to this article than usual? Attractive subject lines can be, well, subjective, but there are some statistically-based recommendations you can use.

23Sep2019

Email Newsletters - 3 Reasons They're Still Worth Your Time

Did you delete a bazillion emails this morning? Yeah, us, too. And yet we still believe that writing and sending an email newsletter is worth the effort. Here are three reasons why:

11Mar2019

Kondo-ing Your Digital Assets

Everyone is busy “tidying up” their homes these days, but your business could also experience some of that life-changing magic by getting your online home in order.

12Mar2018

Choosing and Using Your Business Email Service

Recently a friend deleted a decade’s worth of email history by accident. And that was just one of several email emergencies we’ve heard about in the last couple weeks. Before disaster strikes at your business, let’s make sure you understand the email service you currently use.

28Mar2016

3 Great Tech Tools – No Monkey Business

2016 is the Year of the Monkey in the Chinese Zodiac, so it seems like a good time to do a review of three online tools with monkey names that are great assets to the managers of small businesses and organizations: SurveyMonkey, PicMonkey and MailChimp.

12Oct2015

What You Don’t Know about Your Business Email

Most of us don’t give a thought to our email until something stops working the way we expect. Then what seemed like such a simple tool suddenly becomes a technological nightmare. But fear not! Here are a few tips that will give you the confidence of an expert:

27Aug2015

Why You Should Definitely Be Sending Out a Newsletter

I know what you’re thinking. Great. Another business tip, trick, or tool that I “should be” doing already. As much as it may seem like there can’t possibly be another brick you should be adding to your pack, there is. Newsletters have been around for forever and there’s a reason for that. They work. If you don’t have a newsletter for your company, I think it’s time to reconsider.

8Jan2013

Address your Address

Occasionally I’ll come in contact with someone out in the cyber world who absolutely shocks me. OK, ‘occasionally’ is putting it lightly. If I send an email asking about the details to a professional event, and CutieGirl152 writes me back, you can probably guess I won’t be coming. If your email address hasn’t changed since 1992, we need to talk. What the heck is your email address saying about you, your company, or your organization? If “GaGa4Poodles” is what you’re going for … well, I don’t know exactly how to respond to that.

31Oct2012

Spooky Sprockets!

Ok, so not so spooky really. It’s Halloween which makes me, inevitably, think of one thing: TWO MONTHS OF MAJOR HOLIDAYS START NOW. What does that mean for your business? Sales! Promotions! Deals! This is the time of year where everyone decides to splurge a bit while trying to save a buck. This is the perfect time of year to hammer out details for a great seasonal deal. If you haven’t even been considering one yet, it’s definitely not too late. Most sales don’t start till the end of next month anyway. You’ve still got time!

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