Sprocket Websites - Blog / News / Updates

A picture may be worth a thousand words, but for marketing purposes, be sure they are the right words by avoiding these mistakes:

I've had severe secondhand embarrassment for questionable posts – and brands are not immune to social media faux pas. Do me a favor and try to avoid these “don’ts.” 

How do you push your business without being so pushy that you push customers away? Read on for guidelines for building the right kind of brand recognition, the kind that encourages sales. 

Summertime often means folks are out of the office or just plain distracted. It can also be a great time to find and fix inaccurate online profiles you may have overlooked during the rest of the hectic year.

With your nose pressed against the grindstone, it’s difficult to see all that’s going on around you – or see all that’s going on ABOUT you. Every so often however, you'll want to check on and clean up your online image. 

We recently were privy to a discussion on business branding. The debate sparked some varied and emotional responses among marketing professionals. When was the last time you seriously considered your business brand?

If you don’t maintain your marketing, brand awareness starts to decay sooner than you’d think and there’s nothing fun about that. One question you may be asking yourself:  is good enough ever good enough? Read on for some thoughts on how to keep up.

If it wasn't for DNNcon, it would have been a difficult drive home. (Of course, if it wasn't for DNNcon I wouldn't have been there in the first place!)

Planning a new website? Committed to a weekly blog post or more active digital marketing? Whatever goals you have for your business in 2016, there is one key resolution every one of us should make – and keep.

Cash-strapped businesses have to make hard financial decisions, but going too cheap on your website may be ham-stringing your success. Whether you went with the lowest bidder or are using a do-it-yourself website builder, check those efforts against our list of best practices, so you can say "My website! It's just what I wanted!"

Growing up the child of a military parent is a unique experience, only truly understood by other military “brats,” which is how the Brat Pride! organization came to be. Sprocket Websites is honored to help re-brand Brat Pride! and launch a new, improved website.

This week, Pinterest announced the rollout of buyable pins for U.S. Android users. Back in June, Pinterest announced buyable pins for iOS users as well. With Pinterest serving as a huge site for retailers and shoppers, it’s no wonder that they’re putting this sort of tool to use. Because about eighty percent of people buying things on Pinterest are doing so via mobile, buyable pins are a very smart and clear next step. They also announced The Pinterest Shop this week. The Pinterest Shop will serve as an opportunity for people to find collections of buyable pins that are handpicked by Pinterest.