If Pinterest Is Wildly Successful for Some Businesses, Could It Be for Yours?
Pinterest has come a long way since I wrote about buyable pins in 2015. Have you considered whether your business would benefit from marketing and selling on this platform?
In the beginning, options like buyable pins were only open to certain retailers and U.S. Android users, but the tool has really matured since. Over the years, additional features such as the Pinterest Shop have come and gone, but this platform is still a hugely popular place to dream, shop – and buy! For specific audiences and for certain products and services, Pinterest is the place to be.
It is easier than ever to upload your product catalog to the Pinterest platform and make Pins out of the your product images. Once called Shoppable Pins, these are now called Product Pins and you can use these to create paid ads as well. There are also Rich Pins which include all of the information you have on your product’s web page.
When users shop and pin your products to their wish lists, there are tools to help them compare products and reminders when prices change, among other options. Pinterest is all about helping users find cool stuff and make a purchase decision.
What kind of businesses would do well on Pinterest? Well, of the 465 million monthly active users, 76.7% are female and 80% are using mobile devices to browse the platform. If that group is your shopper’s demographic, then you should probably be marketing and selling on Pinterest!
You will have a few hoops to jump through before you can start showing off what you sell. First off, you need a Pinterest business account rather than a personal account. You’ll also need to become a Verified Merchant. Then you’ll be able to start marketing your wares and using Pinterest’s business tools to their fullest.
People’s interest in buying while they are browsing Pinterest is not a flash in the pan either. A few months ago, Pinterest’s CEO hinted at a partnership with Amazon, so you can imagine what kind of plans they are cooking up.
I have long been a Pinterest user and I could talk all day about the exciting possibilities for specific businesses. If your business is interested in learning more about how to use Pinterest for your own marketing and sales, give us a call to weigh the pros and cons and plan out your campaign.
Photo by Porapak Apichodilok
This article is an update to “Buyable Pins on Pinterest for Marketers and Retailers” dated 11/6/2015.
Breanne Bannon
Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.
Other posts by Breanne Bannon