5 Tips for Better Marketing on Pinterest
Since Pinterest is a visual platform, it’s perfect for visual-heavy brands looking to drive traffic, increase brand awareness, and engage with potential customers. Here are five strategies to effectively use Pinterest for marketing your business:
- Optimize Your Pinterest Profile
Your Pinterest profile is the first impression potential customers get of your brand. Make sure your profile is optimized with a clear and professional profile picture, a keyword-rich bio that describes what your business offers, and a link to your website. Use the same branding elements (colors, fonts, etc.) as your other social media profiles to maintain consistency. The more professional and cohesive your profile looks, the more trustworthy your brand will appear.
- Create Eye-Catching Pins
Pinterest is a visual platform, so the quality of your images is crucial. Create high-resolution, vertical pins with engaging visuals and text overlays that clearly convey what your business offers. Use bold colors and readable fonts to make your pins stand out in the feed. Try infographics, step-by-step guides, and how-to images because these tend to perform well on Pinterest, providing immediate value to users.
- Use Rich Pins
Rich Pins are great for marketers because they provide additional information directly on the pin itself. There are several types of Rich Pins, including product, article, and recipe pins. For example, if you’re an e-commerce business, Product Rich Pins automatically sync up-to-date pricing, availability, and product information from your website. Providing users with the details they need to make a purchase is proven to result in more conversions.
- Leverage Pinterest SEO
Pinterest operates just like a search engine, so optimizing your pins for Pinterest SEO is essential. Conduct keyword research to discover what your target audience is searching for, and incorporate these keywords into your pin descriptions, board titles, and even your image file names. Using relevant keywords helps your content get discovered by users who are searching for products or ideas related to your business.
- Utilize Pinterest Analytics
Pinterest Analytics provides valuable insights into how your content is performing. Regularly review your analytics to see which pins and boards are driving the most traffic and engagement. Use this data to refine your Pinterest strategy, focusing on what’s working and making adjustments where necessary. Understanding your audience’s preferences and behaviors will help you create content that resonates and drives results.
Pinterest is particularly effective if you have products or services that rely on visual content. Businesses that do particularly well marketing on Pinterest include:
- E-commerce stores that sell home décor, craft supplies, skincare, and fashion items
- Food and beverage-related businesses such as restaurants, bloggers, kitchen gadgets, and meal kits
- Health and wellness brands promoting fitness, nutrition, and self-care
- Travel-related businesses including vacation rentals, hotels, and travel agents
- Event planners and providers like floral designers and wedding brands
- Education brands from tutors to online courses
- Artists and photographers who display their work for potential clients
If you have one of these businesses and haven’t yet put the power of Pinterest to work for you, you’re missing out! Try the strategies described above as part of your marketing plan to grow your brand online. Too busy running your business? Then contact us today and put the Sprocket team to work on your marketing tasks.
This article is an update to “5 New Ways to Market on Pinterest” dated 5/19/2016.
Photo by Pixabay
Breanne Bannon
Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.
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