21Nov2023

If Pinterest Is Wildly Successful for Some Businesses, Could It Be for Yours?

14Mar2023

Pursuing Quality, Not Quantity, Is the Best Use of Your Marketing Dollars

While there is power in numbers, you might be wasting valuable marketing dollars trying to reach people who don’t care what you’re selling. Let’s review:

22Nov2022

Pinterest Could Be the Best "Search Engine" For Marketing Your Business

Back in 2015, I just rolled my eyes when I read that “Pinterest is the new Google,” but for certain industries, this is absolutely true. Should your business focus on Pinterest?

5Sep2022

All of Your Painstaking Search Work Leads Back to Your Website

It all boils down to this: Are you the best answer to the searcher’s question? Coordinating your SEO efforts assures Google that you are.

30Aug2022

LinkedIn Ads Can Be Powerful Push for the Right Objective

Wondering whether LinkedIn’s Sponsored Content is worth it? I’ve been researching sponsored options and I think it is – for certain advertising goals. Here’s why:

10May2022

Current Trends for Your Best Email Marketing Successes

Email marketing is STILL not dead. Back in 2015, I said that “email marketing is kind of huge right now” and it’s only become more important since. So what are the current best-practice trends?

18Aug2020

Face a Hard-Hitting Interview Regarding Your Website Goals

Especially in an election year, investigative reporters prepare diligently to ask the tough questions and elicit the right response. You should be conducting the same sort of interrogation for your...

22Aug2018

Tips for Advertising Your Book with Facebook Ad

Marketing from one small business to the next is always going to vary a bit. With the ever-growing importance of incorporating paid advertising into Facebook strategy for your business, some businesses may be left wondering how to best market their products or services. For authors, there are tools in Facebook Ads that offer great ways to target your most relevant potential readers.

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