Can I Help You?

DIY Sprocket Solutions

Can I help You?

How did that sound? “Can I help you?” Did you read it in a polite, helpful way?  Or maybe you read “Can I help you?” and pictured a big burly man spitting into a tin and cracking his knuckles threateningly… (apparently I have a western movie playing in my head).  My point is, first impressions are important.  If someone were physically walking into your store, how would you approach them?  Now let’s look at your online presence; what first impression are you giving?

Let’s consider your main points:

• Website:  We’ve been over this one a time or two folks.  What is your website saying to your customers?  Check in every so often.  Better yet, make yourself a checklist.  Content updated? Check. Pictures Updated? Check. Profiles Updated? Check. Coupons Updated? Check.  All links working properly? Etc. etc. etc. Figure out what is important for your customers and go through every few weeks and update/switch/change what you need.  You never know who is visiting for the first time; guarantee a second visit.
• Social Media:  If you’re in the social media world, be in the social media world.  Get online, make connections, and keep your posts up to date.  If you’re falling behind.  Hire someone to help you keep up.  You can get started with as little as five hours a week.  When it comes to social media, you get the return of what you put in.  The more time you spend building your presence, the bigger following you’ll receive.  Quick, go to your social media accounts.  Pretend you’re a customer.  Do you like what you see?
• Blog:  What are you writing about?  If your passion is cream colored ponies and crisp apple strudels, don’t let me extinguish your flame.  However, maybe you should think about separating your professional blog from your personal blog – just a thought.
• Reviews:  What reviews are you getting online?  Do you read them? No?  Well, do you know who does read them?  That’s right, other customers.  Potential clients.  What are your reviews telling the world?  If they are saying that your coupons are always expired and facebook hasn’t been updated since 2008, maybe you could take those nasty little comments as a nice little nudge of advice.

Bottom line is this, you are in control of the impression you are giving the world.  Use your powers for good.  What do you guys think; what’s most important on your ‘first impression’ list?  We’ve got plenty of tools here to help you get that well manicured first impression you’re looking for…

This article has been updated on 2/18/2020 with the article entitled “You Only Get One Shot at a Great First Impression.”

Breanne BannonBreanne Bannon

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

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