Don't Let Little Mistakes Trip Up Your Facebook Marketing
While other platforms are popular, since 71% of Americans are on Facebook, your business should be there, too. But how many of these little mistakes are you making?
Before you get caught up in audience targeting, calls to action, content strategy, analytics, and the other big-picture considerations of Facebook marketing, be sure you aren’t undermining your strategy with small, easy-to-miss oopsies. These details may seem minor, but they can quietly damage credibility, reach, and engagement if you’re not paying attention.
Comment as the Right Identity
Between your personal profile, your business Page, professional mode, and possibly groups or nonprofit Pages, Facebook gives you plenty of ways to show up – and plenty of ways to show up incorrectly.
It’s surprisingly easy to comment on a post as your business when you meant to comment as yourself (or vice versa). That can lead to awkward moments, duplicate comments, or responses that feel out of place to the audience seeing them.
Before liking, commenting, or replying, take a second to check which identity you’re using. Facebook now makes this switch more visible, but it still requires attention, especially inside groups and comment threads. A quick glance can save you from looking careless or confused.
Support Your Own Page (Yes, Really!)
One of the most common complaints we hear is:
“No one shares my business posts.”
But one important question often gets overlooked: Are you sharing them yourself?
If you don’t think your Page’s content is worth liking, commenting on, or sharing from your own profile, why should anyone else? Organic reach is limited, and early engagement matters more than ever.
Start by:
- Writing posts you’d genuinely share with your own network
- Engaging with your Page’s posts from your personal profile
- Sharing select business posts into relevant conversations or groups as appropriate
Not every follower will care about every post – and that’s fine. A behind-the-scenes photo, a quick win, or a “day in the life” moment on your personal profile can spark interest from people who may never comment directly on your business Page, but who could become clients or referrals down the road.
Choose Page Access Wisely
Facebook Page roles have evolved, but the core rule remains: Control matters.
Today, Pages are managed through Meta Business Suite, with different levels of access, including full control, content, community, ads, and analytics. Sharing responsibilities can be a huge help, but only if it’s done carefully.
Here are some best practices to institute:
- Make sure YOU have full admin control of your Page
- Assign the lowest level of access necessary for each person
- Review access regularly, especially after staff or volunteers move on
- Avoid giving full control unless it’s absolutely necessary
A single mismanaged permission can lock you out of your own Page, or worse, lead to off-brand or damaging posts.
Small Details Make a Big Impact
It’s easy to jump into Facebook marketing at full speed because momentum feels important. But skipping over these smaller details can slow you down later in ways that are frustrating and avoidable.
And remember: once you finally get comfortable, Facebook will change something. It always does. Staying flexible and paying attention to the small stuff makes your marketing resilient.
If keeping up with Meta’s constant updates feels like one thing too many, give us a call. We’re happy to help you navigate the changes and act as your social media partner.
Photo by Alexas Fotos
This article is an update to“Sweating the Small Stuff in Facebook Marketing” dated 10/10/2016.
Kate Gingold
I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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