How to Be the April Fool of Business Marketing
The Sprocket Report
Unfortunately many small- and mid-sized business owners handle their marketing foolishly, not just in April, but all year round. They’re smart people, but overwhelmed by day-to-day challenges. Do you know folks who are fooling themselves with marketing practices like these?
When business is slow, stop spending money on marketing.
If you aren’t making sales, you can’t afford to allocate any part of your budget toward marketing your product or service. Instead conserve cash to cover next quarter’s shortfall since by then there will be even fewer people who will know about your business.
When the next marketing trend hits, don’t waste time in planning a goal, just jump in and do it.
It’s probably going to be fairly successful at doing something that helps your business. If you put in a lot of hard work and money, there’s bound to be some improvements in sales. Or maybe in growing the email list. Or at least in general awareness or something.
You don’t need website metrics. And if you have already have metrics, reading the reports is unnecessary.
After all, if you haven’t set goals, there’s really no point in measuring your progress toward achieving them. Besides, a tool like Google Analytics is free to use, so how good can it be?
Social Media is the perfect place for blasting sales messages about your product or service.
Today’s tools make it so easy to just load up a bunch of posts and tweets to fire off on a regular basis all day long. You don’t even have to actually socialize with anyone, so save even more time by ignoring any incoming messages.
You don’t really need a mobile website.
Mobile website users are increasing rapidly, but those people may not be your prospective customers. Besides, people can still view most of your old website on their mobile phones if they pinch and scroll and swipe a little.
Obviously we’re exaggerating in a nod to April 1, but for some folks, their digital marketing strategy looks a lot like this. Not because they’re foolish. Rather, they are dedicated to running their businesses, the thing they do best. What we do best is partner with you to build a hard-working website and support it through digital marketing. Contact us today to get started. We’re always happy to help. And we’re not fooling!
Kate Gingold
I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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