Transforming Business Efficiency: A Case Study on Website Utilization
Theoretical discussion on website use is all well and good, but we thought it would be much more powerful to show you one client’s website in action. Take a look:
We’ve been talking about making the most of your business website from the very basics to creative e-commerce use to customer engagement. Today, let’s focus on how one Sprocket client efficiently handles a major function on their site.
Among its many services, the Workforce Services Division of Will County connects employers and job seekers. Job listings are posted, monitored, and removed constantly, but Workforce Services uses their website to handle the workflow more efficiently.
Three groups use the website: 1) Job seekers, 2) Employers, and 3) Workforce Services staff. Since each group has different needs, their access to the site is different as well. Resources and information, as well as employment opportunities, are all available to job seekers who go to the site without any need to log in.
Employers, however, have their own Sign In/Sign Up page. Once they create an account, they have access to a specific section of the website exclusive to them. Here they can post a job opening by filling out a form that includes fields such as the job title, location, whether it’s full- or part-time, and so on.
Using this self-service web form ensures employers that their information is being entered correctly, and relieves the Workforce Services staff from the busy work of transferring the job details from the employer into the Workforce system.
When a new job listing has been entered, an alert is sent to the Workforce Services managers. They have their own Log In page which gives them access to all the submitted job listings of all the employers. The managers review each listing before it is posted on the website, approving it as is, requesting a change from the employer, or rejecting it, giving them a very efficient workflow.
Because the information employers provide in the form fields is structured, it is well-organized in the website’s database, enabling seekers to search, sort, and filter the list by location or industry or other attribute.
This kind of website utilizes data and programming to reduce errors, free up staff time, and save money while providing a necessary service. The Workforce Services Division website receives around 1,000 visits every day, handling most of those visits without human assistance.
Think about what recurring tasks your business would like to be free of, and then give the Sprocket team a call. We can help you plan and create a system on your website to relieve your effort and save you money. Contact us today to learn more.
Photo by Polina Zimmerman
Kate Gingold
I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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