Sprocket Websites - Blog / News / Updates

While your website’s design may command all of your attention, you should be focusing on your website’s structure. Read on to find out why.

Because content creation is important to both your website’s SEO and to your social media marketing, don’t hesitate to mine content you have already published.

Turning out promotional content on a regular basis can be daunting. If you are running on empty, here are some ideas to inspire you:

If you’re already blogging regularly, pat yourself on the back! Now, have you tried blogging a series? Here’s why you should and how to do it:

Customer-enticing email requires more than technical best practices. So what should you do when you’re facing that blank computer screen?

If you let it, social media for your business can turn into a total waste of time. Employing more efficient processes promotes better discipline. Here’s how to work smarter.

If your business slows during the last week of the year, that can be the perfect time to tidy up your website so that you hit the ground running in January.

Nobody wants to be pitched to, sold to, or advertised at. We know what we want and we will go find it for it ourselves, thank you very much. Enter: Content Marketing.

With your business’ marketing and even sales online, it’s imperative you figure out how people find you. So let’s take a closer look at search queries. 

Have you ever heard the phrase “I’ll know it when I see it?” Please know that this is a terrible philosophy to follow when working with your website builder and here’s why:

Your website needs regular tweaking – such as using better words in your content to improve your site’s visibility. For help finding better words, try using the Google Keyword Planner. 

This is an update to "Can't Buy Google's Love” dated 2/6/2013.

So you wanna be at the top of the search engines you say? How much is it going to cost you, you ask? Nothing. Nada. Zip. Google’s love is not for sale folks. (No matter who is trying to sell it to you). You’re going to have to wine and dine her; you’re going to have to work for it a bit. So, if you can’t buy a higher ranking, how does it work then? What, exactly, do you have to do to make it to the top?