Skipping Steps Will Sabotage Your Business Website's SEO Success

For business owners frustrated by time and budget investments in SEO, we have a two-word explanation: Critical Mass. Here’s what that means:

Last time we outlined some beginning steps for Search Engine Optimization. These are essential, but if you quit there, you may be disappointed in the results because it’s just not enough to tip the scales and bring you the web traffic or conversions you want. If knocking off the easiest steps is also what your competitor is doing, then you’re just keeping up. As they expand their SEO support network, you’ll be left behind.

Let’s look at more factors that contribute to SEO success so you can coordinate your network to attain critical mass. Some of these we mentioned in our previous article and some we will take a closer look at in future articles. It's an eye-opener to see how many moving parts you need to wrangle during your SEO campaign.

Factors Affecting Search Engine Optimization:

• Search term in domain name
• Domain name longevity
• Descriptive page URLs
• Listings in online business directories
• Corrections of online listings
• Search terms in content
• Search terms in title tags
• Search terms in meta descriptions
• Good social media visibility
• Optimization of social media profiles
• Regular social media updates
• Proper use of H1 and H2 tags
• Good User Experience (UX)
• Index-friendly website structure
• Backlinks from quality websites
• Internal links to related content
• Speedy page-loading
• Site map submission
• Correct robots.txt file
• Varied and valuable content
• Local map link
• Monitoring and managing local map competition
• Google Business Profile (GBP) submission
• Google Business Profile optimization
• Regular GBP updates

You could do even more, but this is a pretty long list already. Do you need to check off every single one of these items? Probably not – unless your competitor already has! Keep in mind, however, that some of these tasks are more heavily weighted than others. Google Business Profile, for instance, has a huge impact on your website’s performance in local search. Choosing not to embrace GBP will severely drag down any marketing lift you get from other SEO strategies.

No one needs to tell you how overstuffed the internet is today. Trying to be noticed has never been more difficult, so budgeting for systematic SEO improvement only makes sense. Sprocket Websites offers services at varying price points to help you achieve the critical mass necessary for your business success. Contact us today to learn more.

Photo by Ketut Subiyanto

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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