More AI to Boost Your Business Success - How about a Chatbot?
Wondering what exactly an “AI chatbot” is and how one might be used on your business website? Here’s a quick overview:
What is an AI chatbot?
An AI chatbot is a software tool that simulates human conversation. It can greet visitors to your website, answer questions, schedule appointments, collect leads, and even help with online orders.
There are two main types of chatbots used on small business websites: rule-based chatbots and AI-powered chatbots.
1. Rule-based chatbots
These are the simpler kind. They use pre-written scripts and decision trees. For example, if a visitor clicks “What are your hours?” the chatbot is programmed to respond with your business hours. Think of it as smart FAQs.
Rule-based chatbots are best for businesses that get a lot a predictable questions such as a hair salon or a landscaping service.
The training required to set up a rule-based chatbot is minimal. You just need to create a list of questions and answers. Chatbot platforms also offer templates that you can personalize for your specific needs.
2. AI-powered chatbots
These bots are more advanced. They use artificial intelligence (AI) and natural language processing (NLP) to understand what users are asking, even if they don’t phrase it exactly how you expect. For example, if someone types “Are you open on Sundays?” the bot will recognize that they’re asking about business hours.
AI-powered chatbots are best for businesses that get a wide variety of questions or want a more conversational tone when interacting with customers.
These kinds of chatbots often come pre-trained with basic conversation skills. You then "train" them further by giving them access to your business information such as FAQs, product catalogs, and service lists. Over time, they improve their responses by learning from actual interactions.
How are AI chatbots trained?
For small businesses, the process is surprisingly simple:
- Most platforms let you upload your FAQs, website content, or business documents.
- Using that info, the chatbot builds a knowledge base that it can refer to when answering questions.
- Many platforms let you review chat transcripts and adjust the responses. Some even automatically refine their answers based on how customers interact.
No coding or tech background is needed. Many services offer drag-and-drop builders, templates, and tutorials that are designed for business managers rather than developers.
How can my business use an AI chatbot?
Use a chatbot to:
- Answer questions instantly, 24/7
- Capture leads even when you're not available
- Improve customer satisfaction
- Save time by reducing repetitive tasks
In today’s digital world, customers expect fast answers. An AI chatbot helps a small business look more professional, responsive, and modern – regardless of the size of your team.
The right chatbot can be like hiring a helpful assistant, and there are varying price points to help it fit in your budget. If you are thinking about adding a chatbot to your website, give us a call to discuss the options.
Photo by Kindel Media
Kate Gingold
I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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