Did You Know Your Business Website Could Do THAT?
Every business has a website, but few truly capitalize on the potential for engaging past customers and encouraging new ones. Here are some features to consider adding:
Customer Support
When the last thing you want is an unhappy customer, the first thing you need is to anticipate how you can help them. FAQ pages are a simple way to provide answers to customer questions that can be accessed 24/7. FAQ content also boosts your SEO, so that’s a win/win!
Depending on the type and volume of your organization, an email form, a chatbot, or live chat support are other options to consider. Using your website to assist customers is usually the most cost-effective method, and it frees up your staff to complete tasks beyond answering the same question over and over.
Portal
Streamline the online experience of your clients or employees with a web portal instead of making them hunt around for the resources they need. Planning out the workflow and creating logical portal processes makes everyone’s experience more efficient and more pleasant.
Portals are particularly useful for government and medical websites to help users narrow down a myriad of options to find the exact resource they need. Many large organizations use them in a similar fashion for employees to navigate payroll, benefits, and other information.
Interactive Content
Study after study has proven that engaging with website visitors leads to loyalty and repeat business. Offering something that encourages interactivity is a great way to engage users.
Prospective customers love online calculators that help them estimate how much paint to buy or what their investment will return. Whatever your business, there is no doubt some kind of calculation that you can automate and put online.
Other interactive content you could put on your website includes quizzes, games, and polls. Naturally, you want to make this kind of content fun, but it can do double duty as marketing data to help customers clarify their thoughts while helping you improve your product or service.
Lead Generation
Interactive content can also serve as lead generation. Calculators and quizzes pique a prospective customer’s interest and encourage them to ask for more information. If a visitor has just played around with a game about which remodeling projects have the best ROI, take that opportunity to suggest they get a free quote.
Customer support can be a good place to resell or upsell to your current buyer list. As you are assisting them to better use your product or service, you can offer a subscription discount or suggest companion purchases.
Personalized experience is a popular trend, but too many websites are all about their own organization rather than about their visitors. Website additions such as interactive content, portals, and customer support tools focus on your visitors and provide that customized interaction they are seeking. Ready to improve your standard-issue site? The Sprocket team is ready to help! Call today to get started.
Photo by Andrea Piacquadio
Kate Gingold
I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
Other posts by Kate Gingold
Contact author
Full biography
Full biography
I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
x
Linked In
Google Plus