9May2023

Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines

For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know:

11Apr2023

A Heads Up on How Influencer Marketing Has Changed Over the Years

When I first wrote about influencer marketing on social media, it was new and a real game-changer. But is it still a thing in 2023?

9Jan2019

Using User Generated Content for Great Reviews and Brand Awareness

Fresh content is a must. With daily posting and an ever-shifting newsfeed, encouraging users to share their own content about your brand is a great (free) way to increase brand awareness and boost positive reviews on your business and products. What is the secret to drawing in customers to post their own user generated content to your pages and about your brands?

28Dec2017

Top Marketing Trends of 2018

There has been a lot of buzz in the marketing world about what we can expect to see in the coming year. With the speed and direction of online marketing constantly increasing and changing, there are plenty of opportunities for online marketers to be on the lookout for. Now is when you should be knee deep in strategic planning for the next year. The end of the year is a great time to take inventory of what went right, be aware of areas that can be improved, and to predict the new trends for the upcoming year.

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