Every business across the world is feeling the effects of the COVID -19 Coronavirus pandemic.
As the news changes - minute to minute - we're scrambling to save our companies. Now is NOT a time for “business as usual.” Now is the time for pivoting, reaching out and preparing for the future.
For nearly 30 years, the Sprocket Websites team has helped small businesses develop effective marketing messages and strategies. We can help you reach your existing AND potential customers with the right messaging to maintain your business during this pandemic and be ready to fly when normality returns.
The work you do now will benefit you tenfold after this is over.
Here's how we've helped others
For a business consultant, we shifted her marketing message to highlight how she helps businesses that are struggling right now. We reached out to her existing customers and also developed a whole new audience to promote her consulting, training, problem-solving and strategy programs, all of which will be necessary for businesses to survive this shut-down.
A family law attorney is facing courts that are closed right now and for the foreseeable future, so we altered her marketing focus to encourage online divorce services and online mediation. We helped her develop videos to inform and reassure clients and created new advertising to promote her online services.
A real estate associate with a specialty in downsizing seniors needed to completely flip her marketing strategy. We shifted the focus to illustrate her ability to sell homes virtually through online showings, videos, and other means. We crafted new messaging for her to reach clients, potential clients and colleagues with information to help ease the panic of buyers and sellers.
One of our clients is a concrete supplier who does a large number of commercial and residential projects in the local community. We developed messaging to reassure their customers that construction jobs are moving forward as planned with improved employee safety measures. We streamlined this messaging across their website, email marketing, social media channels and more.