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This Is Social Media Week!

Kate Gingold 0 3080 Article rating: No rating

Not just one of those made-up-for-marketing-purposes "holidays," Social Media Week is a biannual, world-wide event for everyone from beginners to experts.

Take a look at what’s scheduled here in Chicago, or see what’s happening in more than a dozen cities around the globe.  You can even listen to educational sessions live from the comfort of your own desk throughout the week.

Events like this get you educated, energized and empowered! But then next week comes and you start questioning: Is social media really worth my effort?

The Case for Digital Sharecropping

Kate Gingold 0 3357 Article rating: No rating

Attributed to Nicholas Carr five years ago, the term "digital sharecropping" has once again been a topic of discussion in recent weeks. Seems sort of appropriate since this year is the 150th anniversary of the American Civil War, a time in our history when sharecropping was most prevalent.

Comparing sharecroppers of the 1860's to digital sharecroppers of today is an interesting exercise with some conclusions that may surprise you.

Yellow Pages: Going Green, In the Red?

Kate Gingold 0 4838 Article rating: No rating

Advertising in the Yellow Pages used to be a no-brainer for businesses. Do you have a Yellow Pages phone book in your office or at home right now? When was the last time you used it? Here are some interesting statistics you may not have seen about the Yellow Pages.

3 Tips for DIY Webmasters

The Sprocket Report

Kate Gingold 0 3246 Article rating: No rating

This article was updated on 2/6/2019 with the article entitled “New to Updating online Content? Hacks to Make It Look Good!""

It’s the typical Good News / Bad News scenario.

Good News for busy small businesses or non-profits with tight budgets: With Content Management Systems, anyone can update their own website!

Bad News for busy small businesses or non-profits with tight budgets: With Content Management Systems everyone has to update their own website!

Being a DIY Webmaster can be frustrating. Here are three tips to help you easily deal with CMS quirks.

Christmas in July

Kate Gingold 0 3054 Article rating: No rating

With the heat wave we've been experiencing in the Midwest it may be hard to contemplate Christmas, but now is the perfect time to plan your holiday marketing. Summer vacations often slow things down in the office which frees you up to do some creative thinking.

Regardless of whether you're a retail or a service business, you can put holiday marketing to work for you. Here's how one of our clients does it:

Don't Call Me Professor Just Yet!

Don Gingold 0 3497 Article rating: No rating

An old friend and mentor about 20 years ago said "There's a teacher inside of you" and would you believe I'm finally getting around to proving him right? 

Why do I run my business on a Mac?

Apple Mac & OSX vs Microsoft & Windows

James Nagy 0 3453 Article rating: No rating
I can’t tell you how many times I’ve answered this question, but people often ask me why I chose an Apple Mac over a Microsoft Windows based machine or sometimes I get the why not some other operating system like Linux?

RGB and CMYK and Web pages

Don Gingold 0 3560 Article rating: No rating

A friend of mine who's a graphic artist and does a lot of print work asked about CMYK vs RGB. 

It started when a webpage photo wouldn't show in a client's browser, but she saw it in her's. The first place to look was reference - was the graphic being referenced from her local disk so she saw it but the rest of the world would not? No, the reference was correct and the file was on the server where it should be, so she asked me what was wrong. She wanted to know if it was a DotNetNuke issue, since the site was built using DNN.

Don at Radio Theatre Show this Weekend

Don Gingold 0 3232 Article rating: No rating

TTDY Radio is back, and I'll be playing this Sunday. We have two great shows back to back: Jack Benny's Horatio Hornblower parody, and George and Gracie meet with Sam Spade, private eye.

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