Vine definitely isn't a social media website like Facebook or Twitter -it's an app.  However, more and more people are diving in and using apps to create marketing campaigns that they can then turn around and promote across their more conventional social media platforms.

Technology seems to be a living, breathing entity.  As marketers, we are constantly watching as the parameters change, the norms become distant memories, and the things we never thought we'd be marketing with are now front and center.  Take Snapchat for instance. 

Now that you are social and keeping in touch with your customers and clients –it’s time to make sure you’re staying up to date. You don’t have to spend a lot of time to stay relevant. Just give yourself a checklist that you can refer back to every other month or so to make sure that you’re updated and appealing to customers the way that you intend to.

Businesses are continually encouraged to keep up with the beast that is social media marketing. More accounts to manage, more users to target, more followers to gain, more engagement, and more content to push. For companies with multiple social media accounts (ex: a Facebook page, Twitter page, LinkedIn, Google+, Pinterest, etc.) managing all those pages by single handedly logging into and updating each one is daunting. Add to the mix businesses like ours that help other companies manage their social media accounts and you’ve got one huge project (and one huge time suck) on your hands. Enter social media management tools. 

This article has been updated on 10/2/2019 with the article entitled "A Simple Action Plan Now Is Better Than Reacting Badly Later"

I don’t have to drone on and on about how important it is that your business is on social media.  Chances are, if you’re reading this article, you’re already set up with at least a few different outlets. But, now that you’ve stuck your neck out there and made yourself available to your customers and the world, you’ve also opened yourself up to the scrutiny.

This article has been updated on 9/4/2019 with the article entitled “Have You Seen the Changes in these Facebook Tools?"

We all know by now that being social these days seems to be translated into the average number of comments you give or receive on social media on a daily basis.  Whether we like it or not, this is the new norm.  Connecting via tweet, blog post, comment, tag, etc. is the new phone call or drop by that we used to give to check in on our friends and clients.  Social shifts aside, this digital world is an opportunity for business owners. Online marketing, specifically on social media, is a free admission fish tank full of free bait to dangle in front of fresh fish -I mean customers...  The problem is this: there are only so many hours in a day.  There, I've said it. The secret is out.  You may not have the time to successfully market your business on social media while simultaneously running that same business.  Luckily, there are other options.