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Website Builds Readership for Book Launch

Kate Gingold 0 2870 Article rating: No rating
After her own family's experience with mental illness, Tracey Yokas decided to write a book to let other families know they aren't alone as they take the same journey. Rather than wait for the book to be published, she's planning ahead to find an audience for the book's release through her website and social media. The strongest tool on Tracey's website is her blog where she can share thoughts, respond to comments and build a readership group that is eagerly awaiting her new book.

Who Fixes Technology Fails?

The Sprocket Report

Kate Gingold 0 2689 Article rating: No rating

If you don’t have a twelve-year-old handy, who do you go to with technical questions? With so many of our devices and services connected today, it can be tricky to figure out who’s in charge of what. Here are some common problems, the probable causes and who to ask for help.

Your Order Page

For #TBT -- originally published May 13, 2003

Kate Gingold 0 2822 Article rating: No rating
You've always had a great product, and now you have a web presence with an eye-catching front page that invites your customer into your site where you can really showcase that product. (see our previous article "Your Site's Front Page") Delighted, your customer clicks the button that says: "Buy!" It's a done deal, right? Money in your pocket? Maybe not!

Back-to-Basics Marketing Plan

The Sprocket Report

Kate Gingold 2 3247 Article rating: 5.0

Twitter and Facebook ads, content marketing, search engine optimization – with so many evolving options to consider, it’s easy to get caught up in the details and lose focus on the bigger picture. Are you sabotaging your business because you aren’t properly prepared to make marketing decisions?

The Front Page of a Winning Web Site

For #TBT -- originally published April 29, 2003

Kate Gingold 0 2561 Article rating: No rating
Even if you're not writing your own code, you should know what makes a winning web site. In fact, if you browse the web yourself, you already know which sites you spend time on and which you click away from. A little analysis would tell you why certain front pages catch your eye, but as your time is better spent on your own business, choosing a good web designer makes the most sense. Here are some tips to measure whether your site's front page is a winning one.
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