I know what you’re thinking. Great. Another business tip, trick, or tool that I “should be” doing already. As much as it may seem like there can’t possibly be another brick you should be adding to your pack, there is. Newsletters have been around for forever and there’s a reason for that. They work. If you don’t have a newsletter for your company, I think it’s time to reconsider.

Do you have a social media presence? Facebook, Twitter, LinkedIn, etc.? Do you also have a blog, newsletter, or email campaign of some sort? These should all tie in to each other! When you are promoting you, you need to be thorough. Make yourself overly available to your customers and clients. Do you want to lose business because someone couldn’t figure out how to connect with you on Facebook or how to get discounts that you might only give out with a newsletter subscription? I don’t think so. It’s incredibly important that you are accessible to your clients and customers and that you make being able to connect with you a no brainer to accomplish.

No, email marketing is not dead.  In fact, email marketing is kind of huge right now.  I can tell you that with Black Friday/Cyber Monday/Crazy Holiday Deal Madness behind me -I did most of my online shopping based on email marketing campaigns sent from a few stores I frequent online.  I can also tell you that I am a repeat shopper at most of those places online not only because I love their products, but also because they continually send me emails that hit the nail right on the head.  What are they doing right?  I'm glad you asked...

That time of year has rolled around again.  The holidays are in full swing.  We’ve stuffed ourselves to the gills over and over the past two months and now, as we loosen another belt notch and try to squeeze into our new clothes that just fit last week, we make a couple resolutions.  We start each year with high hopes for the changes that we believe we can make in ourselves.  We resolve for more dieting, more exercise, working harder, studying more, spending more quality time with family, etc. etc. etc.  What about your business resolutions?  What are you going to do this year that’s going to help your business get that little extra boost it needs?  I’ve got a few ideas if you’re not quite sold yet on what your business resolution should be: