For those at the conference, here is the slide deck we presented. Later, we'll provide the notes in the form of a full article.

Happy Valentine’s Day to us! The cobbler’s children couldn’t have been more barefoot, but we are pleased as punch to announce that on February 14 we launched the new SprocketWebsites.com website. How do you like the cool new look?

Cash-strapped businesses have to make hard financial decisions, but going too cheap on your website may be ham-stringing your success. Whether you went with the lowest bidder or are using a do-it-yourself website builder, check those efforts against our list of best practices, so you can say "My website! It's just what I wanted!"

This week, Pinterest announced the rollout of buyable pins for U.S. Android users. Back in June, Pinterest announced buyable pins for iOS users as well. With Pinterest serving as a huge site for retailers and shoppers, it’s no wonder that they’re putting this sort of tool to use. Because about eighty percent of people buying things on Pinterest are doing so via mobile, buyable pins are a very smart and clear next step. They also announced The Pinterest Shop this week. The Pinterest Shop will serve as an opportunity for people to find collections of buyable pins that are handpicked by Pinterest.

Some web developers are hackers (we mean that in the nicest way). They hand-code the website to meet the custom need. We applaud that; more power to them. But we're integrators and we like it when several standard, well-supported components can be artfully combined to solve the problem. Here's a great example.

While the whole point of Twitter is supposed to be real-time communication, sometimes we have to put the smartphone down and get other work done. Scheduling tweets can help you stay top-of-mind with customers when you’re busy elsewhere.

There are countless businesses on social media at this point –both new and old to the game by now. When businesses decide to take the step to use their social media platforms as a selling tool, there are some common mistakes that people seem to make again and again. Before you jump the gun, take a look at some of the biggest offenses of businesses who have just started in the social selling game.

By now, most of us have heard the news: Facebook is working on a dislike button. While we don’t have all the details, speculation about what that kind of button will mean is running rampant. On one end, people are worried that having a dislike button will turn Facebook into a cyber bullying feeding frenzy. On the other hand, people are excited to be able to convey empathy on posts that might not be sharing good news. Then there is also the whole dynamic of how this might impact online marketing. In my opinion, Facebook has nothing but the best of intentions here and it’s really going to be up to the people to determine how this is executed.