Graphics grab attention when folks are swiping through their Facebook feed, but sometimes the post you want to share doesn’t have an image. Here is a tip for getting around that.  

This is an update to "Facebook Frenzy" dated 11/14/2012.

You have been faithfully pursuing digital media marketing for your business all year. Or maybe you haven’t. Either way, it’s time to assess whether the results were worth your effort.

Facebook advertising is a large focus of many online marketing efforts currently. Marketers are tracking the benefits of advertising on Facebook, figuring out the best ways to post and evaluating what advertising methods are most lucrative and efficient. When it comes to Facebook advertising, the question that tends to come up is: What is better? Boosted posts or traditional Facebook ads?

RIP to organic reach for businesses on Facebook. It is true that, if you want your content to be seen by customers, you’re going to have to pay to play. Even though social media marketing hasn’t been around all that long (if you consider roughly a decade a short amount of time), this is still a very hard pill to swallow for most marketers and businesses alike. Change is hard. The algorithm has changed already though. Now it’s time for the rest of us to catch up.

People use Facebook Profiles. Businesses use Facebook Pages. But which should you choose if you and your brand are one in the same?

Marketing from one small business to the next is always going to vary a bit. With the ever-growing importance of incorporating paid advertising into Facebook strategy for your business, some businesses may be left wondering how to best market their products or services. For authors, there are tools in Facebook Ads that offer great ways to target your most relevant potential readers.

I saw an interesting graphic recently that outlined how long content lasts. It broke down several of the top online marketing avenues: a blog post, Pinterest, YouTube, LinkedIn, Instagram, Facebook and Twitter. What did it find? That each of these marketing platforms have a different expiration date for content.

Hootsuite is taking automation to a whole new level. They’ve added the capability to boost Facebook content directly from Hootsuite. For those that don’t already know, Hootsuite is a social media marketing / management dashboard. It allows you to manage your entire social media presence with one easy to use management tool. The site allows users to schedule and post updates to any page or profile for Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress, and much more. Instead of logging in to multiple accounts on multiple platforms, you have all of your social media posting and tracking available in one spot.