You have been faithfully pursuing digital media marketing for your business all year. Or maybe you haven’t. Either way, it’s time to assess whether the results were worth your effort.

All marketing gurus during the past few years have exhorted business and not-for-profit managers to upgrade their old websites to mobile-friendly ones. Many pooh-poohed the need and claimed their customers weren’t mobile users. Were they right all along?

All the marketing gurus say you need to be on social media. But that’s time and/or money out of your business. If you don’t know what your goals are and aren’t keeping track of the return on your investment, you could be wasting valuable resources.  

This month we’re celebrating a few things here.  Here at Sprocket Websites we’re celebrating our 6 year anniversary! We’re also celebrating a great first half of 2016.  To end the first half of 2016, we’d like to take a look back at our most popular articles so far this year.  These are the articles that viewers have read and interacted with the most in the last 6 months.  We love seeing the topics that interest you, so we can give you more of what you’re interested in.  Happy Anniversary!

Cash-strapped businesses have to make hard financial decisions, but going too cheap on your website may be ham-stringing your success. Whether you went with the lowest bidder or are using a do-it-yourself website builder, check those efforts against our list of best practices, so you can say "My website! It's just what I wanted!"

We’re all talking and reading about social media and you may be wondering how much of the discussion is simply hype. You’ll hear strong opinions both ways, but the bottom line is:  How is YOUR bottom line doing?

Busy entrepreneurs say “Prove that wading through the Google Analytics of my website is worth my time.” Challenge accepted! Here are three real case studies from our clients on how they are using Analytics to improve their businesses.

A large majority of social media networks are following the trend and becoming publishing platforms. Users are taking advantage of the opportunity to publish their original content to propel readers back to their own sites, businesses, products, etc. Social media marketing and content marketing are very much merged at this point. Platforms, like LinkedIn, who are encouraging content marketing with features like LinkedIn Pulse are also adding better analytics for publishers to able to better target readers and to have the ability to adapt their content to the preference of those readers.