Find Marketing Gold in the Google Traffic Sources Report Find Marketing Gold in the Google Traffic Sources Report The Sprocket Report Kate Gingold / Monday, July 15, 2019 0 1354 Article rating: 4.0 While your website should be the ultimate source of information, other people’s sites can be invaluable traffic-drivers. Learn about these referrers from your Google Analytics reports. Read more
Glassy-Eyed by Website Analytics? Start Simple. Glassy-Eyed by Website Analytics? Start Simple. The Sprocket Report Kate Gingold / Monday, July 1, 2019 0 1396 Article rating: 3.0 The sheer volume of statistics available is so overwhelming you may be tempted to just ignore all of it. But then you’ll never really be sure how your website is doing. So here’s an explanatory intro to just one report from your Google Analytics: Average Position. Read more
Checklist for Marketing Your Summer Event Checklist for Marketing Your Summer Event The Sprocket Report Kate Gingold / Tuesday, June 25, 2019 0 1921 Article rating: 4.0 This is an update to "Key Web Elements for Event Planners" dated 4/15/2013.When your business or not-for-profit organization holds an event, you want to be sure to get the word out so it will be well-attended. Here’s a checklist you can use to remember the most important digital marketing opportunities. Read more
Want Better Social Media Than You Can Afford? Want Better Social Media Than You Can Afford? The Sprocket Report Kate Gingold / Monday, June 17, 2019 1 1439 Article rating: 3.0 National brands clearly see the benefits of social media, but for many local businesses, social media seems too costly. Is it possible to achieve big brand success with a small biz budget? Read more
Facebook Image Hack for Better Engagement Facebook Image Hack for Better Engagement The Sprocket Report Kate Gingold / Monday, June 3, 2019 0 2547 Article rating: 3.5 Graphics grab attention when folks are swiping through their Facebook feed, but sometimes the post you want to share doesn’t have an image. Here is a tip for getting around that. Read more
But Will Social Media Work for ME? But Will Social Media Work for ME? The Sprocket Report Kate Gingold / Wednesday, May 29, 2019 0 1488 Article rating: 3.0 This is an update to "Social Media for the Rest of Us” dated 1/7/2013.You’ve been to the presentations, listened to the webinars and read the blog posts about how important social media is for business marketing. But are you still skeptical about its importance to your particular business? Read more
Tips for Building Your Dream Website Home Tips for Building Your Dream Website Home The Sprocket Report Kate Gingold / Monday, May 20, 2019 0 1590 Article rating: 4.0 Folks often call us for a ballpark quote. Figuring out the cost of a website can be tricky with all these apples and oranges complicating the issue. It’s much like trying to price the building of a new house. Read more
Do You Blog Purposefully or with Hope? Do You Blog Purposefully or with Hope? The Sprocket Report Kate Gingold / Monday, May 6, 2019 0 1839 Article rating: 3.5 Writing blog content in the hope that someone will read it and be inspired to buy from you is not a good strategy. Instead, write on purpose to further your marketing plan. Read more
"Mobile Friendly" Is Now "Mobile First" "Mobile Friendly" Is Now "Mobile First" The Sprocket Report Kate Gingold / Tuesday, April 30, 2019 0 1755 Article rating: 4.0 This is an update to "’Mobile’ Means ‘Move’” dated 12/10/2012.Just a few years ago, folks were on the cutting edge if their websites were mobile-responsive. Today, websites are designed from the start to be viewed mainly on mobile devices. Read more
5 SEO-Boosting Reasons to Embrace Blogging 5 SEO-Boosting Reasons to Embrace Blogging The Sprocket Report Kate Gingold / Monday, April 22, 2019 0 1809 Article rating: 4.0 You'd be surprised how many business blog pages we have seen that have only a single posted article entitled something like “Your Blog Post Goes Here.” Do they know all the SEO they are missing? Read more