Before you spend any more money or time with online marketing, it’s imperative that you claim, optimize, and maintain your Google Business Profile.

With your business’ marketing and even sales online, it’s imperative you figure out how people find you. So let’s take a closer look at search queries. 

Search Terms, also known as Keywords, are used by people to find your website. It’s important to choose the right ones, use them wisely, and check that they are working as expected. Here are some tips for completing these three tasks:

Digital marketing professionals advise that businesses use blog posts to build up content that is optimized to for search engines. Because it can be intimidating, here are some easy tips for getting started.

Your website needs regular tweaking – such as using better words in your content to improve your site’s visibility. For help finding better words, try using the Google Keyword Planner. 

Search Engine Optimization is never a one-and-done task. In fact, regularly tending to your website is one of the three most important parts of your SEO foundation.

In discussing Search Engine Optimization, we talked last time about how “authenticity” is vital to SEO. Now let’s look the importance of proving your website is trustworthy.

July marks another deadline for your website – that’s the When. Discover the Who, What and Why you need to deal with this security issue NOW.

This week, Facebook announced Search FYI. Facebook search was updated with new features and better suggestions. After checking them out, I’ve got to say that it is a big improvement over the previous capabilities. Changes include better personalized search suggestions and the addition of public posts and conversations.  These changes could mean some very interesting things for content marketers.