Email marketing and that opt-in email list are your golden tickets to growing your business. Once people have subscribed, they’ve given you access to engage with them in new and more influential ways. Email marketing can directly translate into an improved customer relationship, an increase in sales and a boost in brand familiarity. This only works in this way if you can keep those subscribers. The opt-out and the unsubscribe buttons are the death to your email marketing campaigns. So, how can you stop this from happening? Identify the top reasons that people are unsubscribing so that you can work to avoid these issues.

Email marketing is an incredibly important asset for small businesses. This is a unique opportunity to turn your contacts into a front row audience. Email marketing has been proven to drive people to action. Buy now, subscribe here, register for this event, and more. Emails flood inboxes every single day. People are noticing, and further, people are engaging. So, when it comes to creating email lists, how should small businesses go about collecting email addresses to expand their email marketing lists? 

Maybe it’s due to depression from the season’s shorter days, but we saw a slew of oopsies in folk's online marketing over the last week. Read on to learn from others’ mistakes rather than making your own.

If you haven’t planned your marketing strategy for the upcoming holiday season, it’s not too late for you. Having said that –you should probably start now. We’re right around the corner from Black Friday, Cyber Monday, Christmas, New Year’s sales and so much more. If your business isn’t taking advantage of the opportunity that these holidays offer, you’re doing yourself a disservice. Online marketing is one of the fastest and easiest ways to reach customers, both existing and new, so why not take advantage?

Email marketing is long from being dead. It’s a top choice still in the marketing world. This is a great tool to get your content, sales, product, specials, etc. in front of your target audience. The problem? Getting the email addresses in the first place. So, how do you go about it? Honestly.

This post shouldn’t need to be written, but we just experienced it AGAIN. Take a look at this case study, learn from their mistakes and make sure everyone in your organization knows WHY you need to follow the steps in the right order.