Even among the growing crowd of social media platforms, Facebook continues to be recommended for driving traffic to your website. If you still don’t have a business Facebook page or if you slapped one together in a hurry, check our list of common mistakes to avoid.

Some web developers are hackers (we mean that in the nicest way). They hand-code the website to meet the custom need. We applaud that; more power to them. But we're integrators and we like it when several standard, well-supported components can be artfully combined to solve the problem. Here's a great example.

While the whole point of Twitter is supposed to be real-time communication, sometimes we have to put the smartphone down and get other work done. Scheduling tweets can help you stay top-of-mind with customers when you’re busy elsewhere.

Most of us don’t give a thought to our email until something stops working the way we expect. Then what seemed like such a simple tool suddenly becomes a technological nightmare. But fear not! Here are a few tips that will give you the confidence of an expert:

There are countless businesses on social media at this point –both new and old to the game by now. When businesses decide to take the step to use their social media platforms as a selling tool, there are some common mistakes that people seem to make again and again. Before you jump the gun, take a look at some of the biggest offenses of businesses who have just started in the social selling game.

I know what you’re thinking. Great. Another business tip, trick, or tool that I “should be” doing already. As much as it may seem like there can’t possibly be another brick you should be adding to your pack, there is. Newsletters have been around for forever and there’s a reason for that. They work. If you don’t have a newsletter for your company, I think it’s time to reconsider.

When you are so overwhelmed by the daily tasks of running a business, any sort of marketing activity feels like a reason to celebrate! But if you’re going to put in the effort, you want to really make it count. Here are three ways to tweak your marketing to get your organization noticed.

As 2014 winds to a close, let’s take a look back before jumping into 2015! We pumped out an article at least every other week for you the whole year through. Let’s glance back at the top 10 DIY Sprocket Solution articles of 2014. Just like last year folks –see the ones you missed, the ones you loved, and the ones we really had no clue would become so popular.

While anticipating the ninetieth march down 34th Street of Macy’s Thanksgiving Day Parade, we started thinking about all the things for which we give thanks this year. We were reminded of the old “Miracle on 34th Street” movie which begins with the parade and goes on to mirror a bit of Sprocket’s history, one of the many things for which we are thankful!