3.5 Tips to Write Eye-Catching Subject Lines That Really Get Noticed in Gmail 3.5 Tips to Write Eye-Catching Subject Lines That Really Get Noticed in Gmail The Sprocket Report Kate Gingold / Monday, October 21, 2019 0 2020 Article rating: 4.0 So are you more inclined to click through this to this article than usual? Attractive subject lines can be, well, subjective, but there are some statistically-based recommendations you can use. Read more
Choose to Build the Right Home for Your Website Choose to Build the Right Home for Your Website The Sprocket Report Kate Gingold / Wednesday, October 9, 2019 0 1776 Article rating: 3.0 Every business needs to be online, but there are so many options! How do you choose between the website you want, the website you need and the website you can afford? Start by taking a look at the ways in which you can build a website. Read more
Check Analytics for Timing to Improve Email Open Rate Check Analytics for Timing to Improve Email Open Rate The Sprocket Report Kate Gingold / Monday, October 7, 2019 0 1752 Article rating: 4.0 Last time we gave three reasons why email communications are still valid options in today’s marketing mix. But, as they say, “timing is everything!” Read more
A Simple Action Plan Now Is Better Than Reacting Badly Later A Simple Action Plan Now Is Better Than Reacting Badly Later The Sprocket Report Breanne Bannon / Wednesday, October 2, 2019 0 1493 Article rating: 3.0 This is an update to "Responding to Negative Feedback on Social Media” dated 1/22/2014. Marketing experts advise that your business use social media to reach a larger audience. But once you make yourself available to your customers and the world, you’ve also opened yourself up to increased scrutiny – some of which is bound to be negative. How are you going to react? Read more
Email Newsletters - 3 Reasons They're Still Worth Your Time Email Newsletters - 3 Reasons They're Still Worth Your Time The Sprocket Report Kate Gingold / Monday, September 23, 2019 0 1944 Article rating: 4.5 Did you delete a bazillion emails this morning? Yeah, us, too. And yet we still believe that writing and sending an email newsletter is worth the effort. Here are three reasons why: Read more
3 Easy Ways to Improve your Business's Digital Visibility 3 Easy Ways to Improve your Business's Digital Visibility The Sprocket Report Kate Gingold / Wednesday, September 18, 2019 0 1814 Article rating: 4.0 This is an update to "Use Digital Media to Come Out of Your Shell” dated 6/24/2013.Search Engine Optimization involves a number of moving parts, but there are a few quick-to-complete steps that should be taken care of right away if you are a new business. And a surprising number of existing businesses still haven’t gotten around to these, either! Read more
Slow Growth? Is Your Marketing – or Your Biz Plan – to Blame? Slow Growth? Is Your Marketing – or Your Biz Plan – to Blame? The Sprocket Report Kate Gingold / Monday, September 9, 2019 0 2599 Article rating: 4.0 All the hoopla surrounding chicken sandwiches in August got us thinking about business strategy. Entrepreneurs often underestimate the relationship between what they are offering and how they are marketing it, a mistake which can lead to disappointment. Read more
Have You Seen the Changes in these Facebook Tools? Have You Seen the Changes in these Facebook Tools? DIY Sprocket Solutions Breanne Bannon / Wednesday, September 4, 2019 0 4924 Article rating: 2.0 This is an update to "5 Things You Probably Didn’t Know You Could Do When Marketing on Facebook” dated 11/20/2013. When it comes to marketing your business on Facebook, things are constantly changing. Plenty has changed since we first wrote about these few things you can use for your marketing strategy. Here’s what’s out and what’s still in: Read more
What You Need to Know about Website Hosting What You Need to Know about Website Hosting The Sprocket Report Kate Gingold / Monday, August 26, 2019 0 1637 Article rating: 4.0 Because you are busy in your business, website hosting may be a low priority. Still, you should have a basic understanding of what’s involved so you can make good decisions for your website. Read more
4 Reasons You Need to Update Your Old Website 4 Reasons You Need to Update Your Old Website The Sprocket Report Kate Gingold / Wednesday, August 21, 2019 2 7110 Article rating: 4.0 This is an update to "Got an Eight-Track-Equivalent Website?” dated 6/10/2013.When you plunked down hard-earned money to build a new website you figured you were making an investment in your business’s marketing. Now you hear that your site is no longer being “supported” and you can’t help but wonder if someone is trying to pull a fast one on you. Read more