When you’ve created new content through an article or other original work, only half of your job as a content marketer is actually done. You may have planned and then executed the writing of a great article, but there are a whole other set of steps to take next. Obviously a main goal of content marketing is to be seen. You are trying to provide current and relevant information to your readers and followers. The way that you promote the content you’ve created is just as important as the content itself. It’s essential to organize a social media strategy.

Now that we’re officially in the fourth quarter of the year, it’s time to take a look back over our efforts from the last nine months to prepare a great strategy for the new year to come. Sure, you can keep your social media marketing and content marketing efforts stagnant, but who is that helping? Who is that hurting? If you look back over what you’ve done in the last year, I don’t think you can honestly say that there isn’t any aspect you wouldn’t change, add, or improve.

If you haven’t planned your marketing strategy for the upcoming holiday season, it’s not too late for you. Having said that –you should probably start now. We’re right around the corner from Black Friday, Cyber Monday, Christmas, New Year’s sales and so much more. If your business isn’t taking advantage of the opportunity that these holidays offer, you’re doing yourself a disservice. Online marketing is one of the fastest and easiest ways to reach customers, both existing and new, so why not take advantage?

Yes, it’s still summertime, but after Labor Day folks shake off their vacation mindset and reapply themselves at the office. They get busy and before they know it, 2016 is over. Take some time now to plan the rest of the year’s content for your blog and social media.

This post shouldn’t need to be written, but we just experienced it AGAIN. Take a look at this case study, learn from their mistakes and make sure everyone in your organization knows WHY you need to follow the steps in the right order.

All the marketing gurus say you need to be on social media. But that’s time and/or money out of your business. If you don’t know what your goals are and aren’t keeping track of the return on your investment, you could be wasting valuable resources.  

This month we’re celebrating a few things here.  Here at Sprocket Websites we’re celebrating our 6 year anniversary! We’re also celebrating a great first half of 2016.  To end the first half of 2016, we’d like to take a look back at our most popular articles so far this year.  These are the articles that viewers have read and interacted with the most in the last 6 months.  We love seeing the topics that interest you, so we can give you more of what you’re interested in.  Happy Anniversary!

If you’re questioning what platforms would be best for you to boost your brand on social media, you may want to look no further than Instagram. In a recent study, Instagram was shown to bring 57 times more brand engagement than Twitter! This is huge if you’re looking to have your business seen and talked about. So, would your business benefit from being on Instagram?

Here, in the age of mobile internet, you may think that it’s nearly impossible to lose mobile readers. Well, you’d be wrong about that. Even though a vast majority of people are checking in while on the go, an increasing number of people are getting fed up with certain annoyances associated with reading articles or visiting websites when using their phones. What are these huge annoyances?