Summertime often means folks are out of the office or just plain distracted. It can also be a great time to find and fix inaccurate online profiles you may have overlooked during the rest of the hectic year.

I saw an interesting graphic recently that outlined how long content lasts. It broke down several of the top online marketing avenues: a blog post, Pinterest, YouTube, LinkedIn, Instagram, Facebook and Twitter. What did it find? That each of these marketing platforms have a different expiration date for content.

Here’s a business resolution for the new year:  Be PRO-active instead of RE-active in your digital marketing. Your effort will be repaid many times over – and it’s not that tricky to implement. Let’s get started!

Both you and your followers will be busy over the holidays. But while YOU may not have time to post, THEY will still be looking at their social media. Here are some tips on how to schedule posts now for folks to read later.

Yes, it’s still summertime, but after Labor Day folks shake off their vacation mindset and reapply themselves at the office. They get busy and before they know it, 2016 is over. Take some time now to plan the rest of the year’s content for your blog and social media.

We all have bad habits. We fall into a routine, we get comfortable, and we do things because they’re easy. It’s human nature. When it comes to social media marketing though –this is a trap. Run far away! If you’re marketing your business on social media (which you should be), you need to start shaking things up. Get out of that rut. Jumble up that routine. Put a little pep in your step. We’re all guilty of getting too comfortable. Myself included. Everything on this list is something that I can improve on in my own marketing routines!

While we can all agree that social media marketing is important to every business, the return on investment for individual industries varies and the “investment” itself ranges from free to thousands of dollars a month. So how does the smaller business owner figure it all out?

Twitter Dashboard is a new app and marketing tool that Twitter has introduced to help businesses. The purpose is to allow you to better understand, engage, and grow your audience on Twitter –exactly what a marketer is looking for. As a social media marketer, I appreciate Twitter continuing to grow tools that help brands improve performance on the platform. It really is targeted towards the management of Twitter business accounts. So, how does it work?