Choose to Build the Right Home for Your Website Choose to Build the Right Home for Your Website The Sprocket Report Kate Gingold / Wednesday, October 9, 2019 0 1617 Article rating: 3.0 Every business needs to be online, but there are so many options! How do you choose between the website you want, the website you need and the website you can afford? Start by taking a look at the ways in which you can build a website. Read more
Check Analytics for Timing to Improve Email Open Rate Check Analytics for Timing to Improve Email Open Rate The Sprocket Report Kate Gingold / Monday, October 7, 2019 0 1582 Article rating: 4.0 Last time we gave three reasons why email communications are still valid options in today’s marketing mix. But, as they say, “timing is everything!” Read more
Email Newsletters - 3 Reasons They're Still Worth Your Time Email Newsletters - 3 Reasons They're Still Worth Your Time The Sprocket Report Kate Gingold / Monday, September 23, 2019 0 1726 Article rating: 4.5 Did you delete a bazillion emails this morning? Yeah, us, too. And yet we still believe that writing and sending an email newsletter is worth the effort. Here are three reasons why: Read more
3 Easy Ways to Improve your Business's Digital Visibility 3 Easy Ways to Improve your Business's Digital Visibility The Sprocket Report Kate Gingold / Wednesday, September 18, 2019 0 1652 Article rating: 4.0 This is an update to "Use Digital Media to Come Out of Your Shell” dated 6/24/2013.Search Engine Optimization involves a number of moving parts, but there are a few quick-to-complete steps that should be taken care of right away if you are a new business. And a surprising number of existing businesses still haven’t gotten around to these, either! Read more
Slow Growth? Is Your Marketing – or Your Biz Plan – to Blame? Slow Growth? Is Your Marketing – or Your Biz Plan – to Blame? The Sprocket Report Kate Gingold / Monday, September 9, 2019 0 2468 Article rating: 4.0 All the hoopla surrounding chicken sandwiches in August got us thinking about business strategy. Entrepreneurs often underestimate the relationship between what they are offering and how they are marketing it, a mistake which can lead to disappointment. Read more
What You Need to Know about Website Hosting What You Need to Know about Website Hosting The Sprocket Report Kate Gingold / Monday, August 26, 2019 0 1459 Article rating: 4.0 Because you are busy in your business, website hosting may be a low priority. Still, you should have a basic understanding of what’s involved so you can make good decisions for your website. Read more
4 Reasons You Need to Update Your Old Website 4 Reasons You Need to Update Your Old Website The Sprocket Report Kate Gingold / Wednesday, August 21, 2019 2 6846 Article rating: 4.0 This is an update to "Got an Eight-Track-Equivalent Website?” dated 6/10/2013.When you plunked down hard-earned money to build a new website you figured you were making an investment in your business’s marketing. Now you hear that your site is no longer being “supported” and you can’t help but wonder if someone is trying to pull a fast one on you. Read more
How to Ensure You Stay Ruler of Your Domain How to Ensure You Stay Ruler of Your Domain The Sprocket Report Kate Gingold / Monday, August 12, 2019 0 3296 Article rating: 3.0 We just got a "Domain Name Expiration Notice" in the mail. Have you also received one of these? Were you alarmed about losing your domain? Ready to pull out your credit card? Here’s what you should do first with this letter. Read more
You Need More than Tech to be Successful at Marketing You Need More than Tech to be Successful at Marketing The Sprocket Report Kate Gingold / Monday, July 29, 2019 0 1570 Article rating: 4.0 Business coaches, graphic designers, content writers – we partner with all kinds of professionals when building websites. And they all share the same problem: unprepared clients sabotaging their own success. Does this sound familiar? Read more
What's New for Search Engine Optimization Success? What's New for Search Engine Optimization Success? The Sprocket Report Kate Gingold / Wednesday, July 24, 2019 0 1343 Article rating: 3.5 This is an update to "Searching for the SEOly Grail” dated 4/1/2013.Technology moves fast these days – which gives articles about technology a really short shelf life. Still, this post from 2013 needs only minor tweaks because today’s SEO strategies have only doubled down on personal search. Read more