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Think Social Media Is Hard? It Is.

Kate Gingold 0 3547 Article rating: No rating

Community classes, seminars and YouTube webinars say you'll make money with social media in just minutes a day.

Then reality hits.

How can you keep control of your marketing in the face of such disheartening obstacles?

Your End of the Marketing Partnership

Kate Gingold 0 3495 Article rating: No rating

When you hire experts for your social media, web design and other marketing, remember these are partnerships and you’ll need to hold up your end of the deal to get the most out of your investment. Here are a few ways to help your partners help you.

Think Like a Spammer

Kate Gingold 0 3408 Article rating: No rating

While we certainly don’t advocate turning toward the Dark Side of the web, spammers also employ perfectly ethical techniques that legit businesses fail to use themselves. You’re just as smart as a spammer -- learn from their experience.

Craving Favicon?

Kate Gingold 0 3588 Article rating: No rating

You know those teeny little graphics that show up in your browser window next to the title of the web page you’re looking at? Technical and/or graphic folks may already have this covered, but for many of us, creating a favicon for our own website is pretty far down the to-do list. If you haven’t given it much thought before, maybe it’s time to reconsider this little doodad.

Festival Web Marketing Checklist

Kate Gingold 0 3828 Article rating: No rating

Festival and fair season will soon be here. Advertising to catch the tourist’s eye is a must, as are articles in the “weekender” section of the newspaper, radio Public Service Announcements and community calendars. But all of those messages should refer back to one location for complete details – your website.  Keep in mind these 5 points to create your best festival website.

Claim Your Business Page

Kate Gingold 0 4278 Article rating: No rating

Talk about your low-hanging fruit! Before you spend another dollar on advertising, check to see that your business is listed everywhere it should be. And once you’ve looked into the obvious places, take some time every so often to find the less obvious listings. You’d be surprised at how directories can help boost the visibility of your business – for free!

Shooting to Kill Your Target Market

Kate Gingold 1 2989 Article rating: No rating

How violent that sounds! Perhaps we need to lighten up a bit. In our quest to put into action all the marketing books, webinars, articles and presentations available, sometimes the emphasis gets skewed. We learn about “target market” and remember words like “laser,” “zero in” and “drill down.” But do these active words produce the actions we really want?

What Marketing CAN’T Do

Kate Gingold 0 5224 Article rating: No rating

Who can afford to throw away money? That’s why we study our ROI (Return On Investment). And when it comes time to plan our business budget we have to wonder: If I invest hundreds of dollars on my marketing, will I make that hundreds of dollars back – and more – to make a good profit? Or are marketing professionals just taking my money?

Creativity and Business

Kate Gingold 0 3001 Article rating: No rating

Creative people resist having to do “business” and business people are suspicious of anything that sounds “creative.” But the most successful entrepreneurs are creative people who embrace business and business people who think creatively. Are you using both sides of your brain to give your business the best chance at success? Is your website using both sides?

SEO First Steps for the Common Man

Kate Gingold 0 3185 Article rating: No rating

This article was updated on 3/13/2019 with the article entitled "Getting Started with Do-It-Yourself SEO."

Before you sign up with that Search Engine Optimization company that keeps calling  you, check to see if  you've taken these 5 simple first step. Easy to do on your own, it may give you the boost you’re looking for right now. You can always amp up your SEO with advanced professional services later.

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